Want to step up your marketing game and make your business stand out from the crowd? Pinterest may be the answer you’re looking for!
With over 459 million active users as of 2021 (Hootsuite), this platform is among the most popular ones dominating the world of social media. Thus, whether you own a home decor business, an online merch store, or you’re just about to start your line of apparel, knowing the little secrets behind Pinterest marketing will make you two steps ahead of the game!
Why Use Pinterest for Your Business?
If you’re not yet convinced of the power of this platform in helping businesses like yours, here’s a quick recap of Pinterest’s impressive stats in the past years:
- 46% of weekly Pinterest users said they had discovered new brands and products on the app (Pinterest).
- In 2020, the platform’s weekly checkout and add-to-cart conversions grew by 300% (Hootsuite).
- Users of Pinterest watch almost one billion videos on the platform each day (Pinterest).
- 8 out of 10 active Pinners say that they get a positive feeling from using the platform (Pinterest).
These figures just prove that if you’d like to reach your target audience, especially those who are visual — Pinterest is the way to go. And if you want to maximize your chances of getting to them, here are six things you should know about Pinterest!
You Can Make Every Viewer a Buyer with Its Shop the Look Ads!
Most Pinners or Pinterest users browse the app to look for a project and purchase inspos. Thus, you have to make sure that once they come across your brand, they are not only inspired to try out the look you showcased but go for it. And this feature can help you achieve this!
What Exactly are Shop the Look ads?
This feature is one of the freshest ones offered by Pinterest to its advertisers. It allows you to showcase and tag up to 25 products in a single image. It also lets you highlight four of your items through their images which can be found at the bottom of the featured Pin.
How Do You Make Your Own Shop the Look Ads?
If you want to get started right away, here are a few steps you need to follow to create your Shop the Look Ads or Pins:
- Make sure you’re using a Pinterest business account.
- Upload the image and create your Pin.
- Click the tag, add icons, and insert the website URL or your existing catalog as you manually tag your products.
- Click “Save Products,” “Done,” “Publish,” and you’re good to go!
It Lets You Share Your Whole Catalog with the World with Ease!
Another hot feature of Pinterest that’s perfect for business owners is the Catalogs. This allows you to upload your entire product catalog to the platform and turn them into shoppable Pins.
How Do You Set Up Your Own Catalog?
Apart from creating your own Pinterest business account, you have to make sure to secure the following to set up your Pinterest catalog:
- Your business’s claimed website.
- Pinterest tag, which you can install and integrate to your claimed website to measure your KPIs and conversion performance.
- A data source contains a list of your items, their prices, and other necessary attributes.
The other specifics of setting up your catalog will depend on the type of website hosting you’re getting. However, if you want to make things much easier, you can opt to partner with an e-commerce software supported by Pinterest such as the following:
Conversion Optimization Campaigns Made Easy
If you haven’t noticed it yet, Pinterest is making it much more convenient for business owners to promote their products and reach more people. But what’s more fascinating about the platform is that it also makes it easier for you to optimize your campaigns to achieve your goals.
What are Pinterest Conversions Campaigns?
So you have your pins published on your business profile with featured products, price, and other information–what now? What do you want the Pinners to do? Do you want them to visit your website, add the product to the cart, checkout, and subscribe to your email list?
Pinterest allows you to set up different conversion campaigns based on your goal. You can use this feature together with the following events or actions:
- Add to Cart
- Sign Up
The learning mode of this feature also allows you to see which kinds of Pinners are clicking your Pins, which ones are interested in your products, and how to optimize your campaigns based on these.
How Do You Create a Conversions Campaign?
You can either create a new campaign in Ads Manager or clone an existing one in Bulk Editor to set up a conversion campaign.
If you opt for the former, here are some of the next few steps you have to follow:
- Choose “Conversions” as your campaign objective.
- Input all the necessary details, then click “Continue.”
- Fill out the following fields under the optimization and delivery section: Target Average CPA, Conversion Event, Pinterest Tag, and Conversion Window.
- Finalize your ad group by selecting the pins you wish to include.
Meanwhile, if you choose to use the bulk editor, you’ll have to fill out the following fields once you’ve chosen your campaign: Conversion Tag ID, Campaign objective, Conversion Event, and Bid strategy type, which is optional.
After this, you’ll have to follow the Bulk Editor setup and fill up the required fields according to your campaign objectives.
It Gives Spotlight to Businesses Like Yours!
Pinterest’s Shop Tab is another fantastic feature that will help your business thrive. Pinners can check out all the in-stock items from retailers through this feature. This is a great way to make finding the right products convenient for Pinners. This also increases the chances of your products getting more exposure.
Stand Out, Get Verified!
Aside from securing a Pinterest business account, it’d be best to make sure that potential customers can trust your shop’s profile. And that is through being a verified merchant!
Apart from having the blue, verified badge that makes your profile stand out, this free verified merchant program lets your Pins get more seen in shopping experiences or related search results.
It Lets You Manage Your Ads On-the-go
Managing an online business can be pretty time-consuming, especially with the number of ongoing tasks to attend to. Thankfully, Pinterest now allows its business account users to edit their ads or pins through their mobile devices.
That’s right! Whether you’re at a coffee shop, waiting on your flight, or having fun at the park with friends and family–you can still manage your profile, edit ads, and make sure your business profile is as polished as ever.
How Does It Work?
To edit your ads on mobile, all you have to do is follow these simple steps:
- Make sure you’re signed in to your Pinterest business account.
- Go to “Your ads” and click “See more.”
- View the ads according to their status by clicking “Active” or “Paused.”
- Click on the ad you wish to edit.
- Change the ad name, details, link, or targeting according to your preferences.
- Click “Save,” and voila, you’re done!
You Can Chat and Connect with Potential Clients Anytime!
Aside from editing and managing your ads on the go, Pinterest also lets you reply to inquiries about your products and provide customer support to your potential clients anytime!
Pinners who follow your business account can reach out to you 24/7 and get their questions answered through Pinterest messages. This makes it a win-win situation for you and your potential customers since they get the correct information they need–and so do you.
Ready, Set, Pin!
Now that you’re more familiar with the wonders and intricacies of Pinterest that can surely make your brand thrive, it’s time to get started! Work your magic and make the most out of this fantastic social media platform–and who knows? You might even find your Pins getting featured on the main page.
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