Suppose you have just opened a merch store with the help of print-on-demand. You have already added numerous fantastic hoodie and t-shirt designs. Unfortunately, the e-commerce industry is now very competitive. So, just offering eye-catching products won’t be enough for your startup. This is why digital marketing is as important as the quality and looks of your products. Email marketing is one of the most effective strategies you can use to attract new customers and thus increase your conversion rates.
In this blog post, we will learn what email marketing is. After that, we will analyze why this strategy is so effective. By the end of this 5-minute read, you will know all the reasons why your business should invest in promotional emails during 2023.
What is Email Marketing?
As the name suggests, email marketing has everything to do with using emails to generate new leads for your business. In other words, we can say that emails are a direct digital marketing strategy where a business uses emails as a tool to promote its products or services.
Since marketing via emails can also be applied to existing clients, it is a tactic that will help you encourage customer loyalty. If you want to take advantage of emails for your business, you will be happy to hear that it is not as hard as you may think. All you need to do is collect your clients’ emails. Then, you can create promotional email newsletters and generate new leads.
For example, you can create emails to promote your new merch products, educate your audience about the value of your brand, and so on. Now, let us explore the reasons why email marketing is an effective strategy.
7 Reasons Why Email Marketing is a Good Strategy
Although many question the power of corporate and advertising email, this digital marketing approach proves them wrong. In fact, promoting a business through emails is a smart strategy, especially for startups who want to start selling their products or services. Below are the top 7 reasons why email marketing is a business marketing strategy you should try.
1. Email Marketing is More Effective than Social Media for Customer Acquisition
According to Forbes, email marketing has been delivering the highest return on investment (ROI) for 10 years. The same is true for conversion rates. In fact, email strategies usually deliver the highest ROI among all marketing channels. This is why, more than 66% of businesses were using promotional emails in 2021.
Although social media platforms like Instagram and Pinterest can also help you attract new customers, a successful conversion rate of a social media ad is usually between 2 and 5%.
So, the statistics show that emails are equally (if not more) effective with social media when it comes to customer acquisition.
Considering how popular social media has become when it comes to online shopping, that’s just incredible. Therefore, if you want to generate new leads, emails are definitely worth your time.
And that’s not the only reason why marketing via emails is a brilliant strategy.
2. Email Marketing is Economic/Cost-Effective
Think of an organized advertising campaign on platforms such as Facebook and Instagram. To promote your products or services on social media, you need quite a budget. Fortunately, that’s not the case with email marketing.
In fact, email marketing is very affordable. Through services like MailChimp, you can send more than 12,000 emails per month for free. Also, organizing and managing your email marketing campaigns does not take much time. All you need to do is compose and schedule your emails through an email service (MailChimp, Sendinblue, Get Response, Campaigner, etc.).
3. Email marketing is easy to measure
With email marketing, you can easily get an idea of how your campaigns are performing. All of the email services mentioned above offer comprehensive analytics that allows you to make adjustments and improve the effectiveness of your promotional emails.
Monitoring the impact of your marketing strategies is crucial for your business and the power of analytics should not be underestimated.
4. Emails are Engaging
As you know, user engagement is very important to grow your business. Emails have the advantage of being one of the oldest digital marketing strategies that is still relevant today, with a history of engaging users for over 40 years.
In fact, even if someone does not buy your brand new wall art designs, your email has already served its purpose. The customer has already interacted with your website and is one step closer to buying your products.
5. Email Marketing is Timely
Flexibility is another benefit of email marketing. To be precise, email marketing does not require you to spend a lot of time creating a new campaign. This gives you the opportunity to quickly promote holiday products or share seasonal deals.
The same is true for annual sales. For this reason, email marketing is especially efficient when it comes to print-on-demand businesses and online merch stores in particular.
6. Email Marketing is Mobile-friendly
As with social media platforms, email platforms like Gmail and Outlook are ultimately mobile-friendly. It is important for your marketing strategies to be responsive and functional on all devices.
With more than 90% of people accessing email through their smartphones, it is crucial for you to check how your newsletters look and perform on mobile devices.
7. Emails are Perfect for Calls-to-Action (CTAs)
In general, people are more likely to open an email compared to other promotional tactics. To be precise, around 3.8 billion people start their day by checking their email. Plus, 60% of that three billion prefer to receive marketing materials through email. Remember that the ultimate goal is to convert a user into a customer.
Source: Campaign Monitor
Thankfully, with emails, you are not limited to adding just one CTA. You can include as many links and buttons as you need. Via CTAs, you will make sure that more visitors are actually converted into clients for your business.
It’s evident that email marketing is a brilliant marketing strategy that most print-on-demand businesses need to try. It increases conversion rates, it is cost-effective, and it’s timely.
Of course, that does not mean you should neglect your social media advertising. Most marketers believe that businesses need to combine more than one digital marketing approach to be successful.
Since the print-on-demand industry relies on the online market, it changes from time to time. For this reason, it is important that your marketing strategies are flexible. You can definitely experiment with different digital marketing methods and find the most suitable one for your business.
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