Cyber Monday and Black Friday are just around the corner, and you should prepare your print-on-demand store for mega sales! According to recent statistics, shoppers are more likely to spend their money in digital stores than physical stores this year.
It’s already clear that Cyber Monday will dominate again this year. Either way, millions of consumers will be shopping during the biggest shopping days of the year, so it’s smart to be prepared.
If you already run a successful print-on-demand business, our tips will help you prepare your business for the upcoming Cyber Monday and Black Friday.
By the end of this 5 minutes read, you’ll know how to boost your store’s conversion rates as the beginning of the 2021 holiday season begins.
Why Is Cyber Monday / Black Friday Important?
Black Friday is the day Christmas shopping began in 1952 and focuses on big electronic discounts at physical stores. Cyber Monday is a relatively new online shopping event where there are online discounts on various things, such as household items, clothing, etc.
Both events are very important. Black Friday starts the day after Thanksgiving and marks the beginning of the holiday shopping season. Cyber Monday deals last for a few days, so shoppers have time to take advantage of the discounts during this first week of December. So these events are important for both retailers and consumers.
Cyber Monday vs Black Friday
Dates are not the only difference between Cyber Monday and Black Friday. The main difference is that Black Friday can only be applied in physical stores, while Cyber Monday is all about online deals.
But in 2020, something changed and retailers made their best deals available online as well. Also, many retailers decided to extend their Black Friday deals to the weekend, and Cyber Monday deals started earlier with the “early Cyber Monday event.”
All these created a Cyber weekend and, in many cases, a whole week of mega discounts.
7 Effective Tips to Boost your Cyber Monday / Black Friday Sales
The holiday shopping season is upon us and consumers are waiting for the great deals that Black Friday, Cyber Monday, and Cyber Weekend will bring.
Let’s explore together the 7 most effective tips that will boost your business sales during these days.
1. Plan Black Friday & Cyber Weekend Sales
Planning is everything when we talk about Black Friday and Cyber Weekend deals. Shoppers look at your deals earlier because they want to hit the sales in the best way possible.
The best way to do that is to develop a strategy and put a plan in place for promotion. To do this, you need to keep a few things in mind. All you need to do is identify your target audience.
Then you can start designing your online advertising campaigns and build unique offers.
2. Spread the Word & Promote with Social Media
Social media like Facebook, Instagram, and Twitter can help you engage with your target audience or attract new customers in a great way. If you haven’t prepared your store’s social media yet, now is the best time to do so.
Take advantage of your accounts by setting up a countdown timer for the big day, showcasing your discount policy, and running teaser campaigns about the deals. All of these clever tricks will grab consumers’ attention.
3. Black Friday Email Campaigns
Email campaigns can attract a lot of buyers. Especially last-minute buyers. In this case, you can create promotional emails with your offers and send them to potential customers.
Make sure to use keywords related to your business and discounts. For example, you should always include “Cyber Monday” in your promotional emails.
Also, make sure to design your email template with bold letters. For your email campaign to be successful, you should make sure to keep them personalized and relevant to your target audience.
4. Decorate your Online Store for the Holiday Season
Many people say that you should not judge a book by its cover. Well, in this case, you want the excitement to be palpable in your online store.
So, you should make sure that your audience understands that you have optimized your store and created great Cyber Monday / Black Friday deals.
Create some banners that highlight your super exclusive offers during this period. You can also design and add a new landing page that points to your seasonal discounts and offers.
5. Consider themed designs
Keep in mind that Black Friday and Cyber Monday, as we have already discussed, usher in the holiday season. With Christmas just around the corner, this is the perfect time to promote holiday items as well.
If your shop, physical or online, can be associated with Christmas-themed items and designs, then you can take the opportunity to promote them as well. For example, personalized Christmas products are always extremely-popular gifts.
If you have a relevant print-on-demand store, make sure to include such themed designs into your Cyber Monday and Black Friday promotions.
6. Prepare your shop for increased traffic
- Adapt your shop to mobile devices: When your store is not on-site, your customers will reach you and your deals through electronic devices. In most cases, customers will use their mobile phones and tablets to do so. So, you should make sure that their mobile shopping experience is smooth and quick.
- Consider offering free shipping: Free shipping will attract the attention of many customers and make them prefer your online store over your competitors.
- Optimize your SEO: By optimizing your website’s SEO you can improve your search engine ranking. The easiest way to do this is by including relevant keywords, using a URL, and posting relevant content. This will help you draw more attention during the holiday shopping season.
7. Extend your Black Friday Sale
You can take advantage of the Cyber Weekend and let your customers know that Black Friday sales will continue for a few more days. Don’t limit your sales only to Black Friday.
Don’t forget that it is important for your online store to offer flexibility and attract new clients throughout the holiday season.
It becomes clear that Cyber Monday and Black Friday can be a real deal for your online store. These tips will help your business stand out from the competition and drive customer traffic during the upcoming holiday season.
Remember that Cyber Monday and Black Friday mark the beginning of the holiday season. So get ready for an exciting shopping season. Make the most of the above tips and start increasing your conversion rates.