Guide to Marketing on Etsy in 2022

Alex Galindo

4 mins read

, Guide to Marketing on Etsy in 2022, Awkward Styles Blog

It’s never been easier to start an online store using print-on-demand and turn a profit. Platforms like Etsy make it easier to get your merch store up and running in minutes.

Etsy attracts over 60 million buyers, and sales evidently spiked by a whopping 140% during 2020 alone. No wonder Etsy is any potential marketer’s dream come true!

With the above said, competition is getting stiffer for competing companies in the light of millions of buyers. Herewith comes the necessity to compete and stand out from the crowd.

In this article, we give you some great tips on how to successfully market your Etsy shop and/or merch in 2022.

How to Use Etsy for Marketing

Keyword selection is key

By using Etsy SEO, you can optimize your listings for query matching. Be sure to structure listing titles, tags, categories, and product attributes around keywords. It’s pivotal to use a good range of keywords. In addition, empathy is required to select keywords and tags that reflect the target audience’s desires.

The main aim is to increase your SEO ranking with the use of Etsy SEO. Relevant listings containing terms that perfectly match the shopper’s search will appear first. Getting positive reviews, keeping your delivery costs low, and updating and relisting your items from time to time, are all ways to increase your SEO ranking.

Advertising on Etsy

Etsy Ads is known as the most popular and most efficient method of advertising on Etsy. Your products are more visible in search results and on category pages. They’ll also pop up at the bottom of other product pages.

, Guide to Marketing on Etsy in 2022, Awkward Styles Blog

Etsy advertising setup is very simple, and consists of only two elements:

  1. Daily budget;
  2. Targeted listings (the product you wish to market on a targeted basis).

With that said, we’ve summarized the most important factors to consider when advertising on Etsy as follows:

Create video content

With video content trending right now, you can quickly get more views and sell more merch with Etsy. Be sure to mention some video statistics to boost your marketing efforts even further.

Utilize email marketing

There are several and varied approaches that you can use to successfully combine your current email marketing strategy with your Etsy shop.

, Guide to Marketing on Etsy in 2022, Awkward Styles Blog

Elevate your Etsy store and build stronger relationships with your fans and customers using these email marketing tips. Remember to focus on the value you’re providing to your readers. Contacts should not have to ask the question “why did I receive this message?”

Additionally, try to keep in mind that email marketing is an ongoing process. In this regard, you will do well in monitoring your email marketing KPIs. This will also help you understand what works best and how you can continue to improve.

Bulk Sales

Bulk Sales Etsy Wholesale provides Etsy sellers access to over 20,000 registered retailers. Moreover, with Etsy Wholesale, it’s easy to integrate your entire POD business with your Etsy shop for smooth management. Bulk sales are the way to go on Etsy!

Etsy Marketing on Social Media

1. Get Visual with Pinterest

Curate gorgeous Pinterest boards for your products, as well as the work you admire of others. For each board, be sure to pick a compelling cover pin that seamlessly gives people a visual sense of that board.

, Guide to Marketing on Etsy in 2022, Awkward Styles Blog

In this regard, at many times, it’s the one with the most repins that works the best for marketing purposes.

At Etsy, you need to use clear, descriptive board names to organize your pins.

Easily connect your Pinterest account to Etsy’s social media tool – and share right from your Shop Manager. Besides, it allows you to analyze the information about clicks and find what content is trending.

2. Engage on Facebook

This section reveals the top tips for using the world’s largest social media platform in collaboration with Etsy to increase exposure to your print-on-demand brand and reach a wider audience. Using Facebook Marketing to promote your Etsy shop is a great way to go.

To do this, you will of course need to have a Facebook account and set up a dedicated business page (link here instead) to represent your Etsy shop. This step will give you access to Facebook’s analytics tools. Plus, it just looks more professional. Don’t forget to add a link to your Etsy shop on your Facebook business page – but not vice versa!

3. Engage on Instagram

Creating awesome products for your Etsy shop is just half of the battle: you need to find your target audience and Instagram can help you with that.

Instagram’s graphic and engaging nature makes it a great social media tool for selling Etsy items. It’s critically important to post really beautiful content. Instagram users are very picky when it comes to their following.

, Guide to Marketing on Etsy in 2022, Awkward Styles Blog
Source

Using Instagram to share materials, processes, and products that make up your visual brand is a great way to showcase your unique Etsy offering.

Be visual – and Instagram will follow your lead and bring in the clients! Post various content, including behind the scenes, personal workspace, the process of creating your goods or packaging orders for clients.

Another great approach to track how many people buy goods from your Instagram is to give them a discount code.

In Conclusion

By following the tips in this article on Etsy and marketing – you should start selling some awesome wall art, hoodies, and t-shirts in no time. Printing is in high demand, and Etsy really helps these kinds of businesses to flourish and thrive.

One thing is for sure: Whether you’re a new entrepreneur or have a thriving business, this guide will help you reel in more customers. So take these tips on marketing your business seriously, and you will soon reap the rewards in profit.
Be sure to use Etsy in collaboration with social media, email marketing, press, and paid advertising options – and the profits may even multiply. What are you waiting for? Get started with these great tips today to sell more prints with Etsy!

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