How to Promote Your Brand on TikTok
With more than one billion monthly active users as of this year, TikTok has become one of the most popular social media platforms in the world. It offers a unique and fun way to create and share short videos with others, and has something for everyone.
This is also why many trends that go viral across multiple platforms are actually coming from TikTok first. Because of its popularity, businesses are now using TikTok as a way to reach out to new audiences to promote their products and services.
And if you’re thinking of joining them, you might be wondering how you can make money through TikTok and find thousands or millions of potential new customers on the app.
This guide will show you how businesses are making money on TikTok and how you can start as well.
Why You Should Be Present On TikTok
If you’re still a bit skeptical about whether TikTok is worth your time, here are some reasons and key statistics to convince you:
Younger Generations Love It
If your business mainly targets young adults or teenagers, TikTok is definitely the place to be. The app is most popular with the younger generations. Over 50% of its global users are between the ages of 18 and 24.
This makes TikTok an excellent platform for promoting products and services that appeal to this age group. Fashion, beauty, and lifestyle products are among the most popular niches.
There’s Also an Older Audience on There
While TikTok is most popular with young adults, the app actually has a fairly diverse range of users from different age groups.
In fact, around 30% of its users are between 25 and 34 years old. This means that if your target audience is older, you can still reach them on TikTok. Plus, establishing your brand’s presence on a platform with a billion monthly active users can only be a good thing, no matter who your target audience is.
You Can Get Creative with Your Marketing
One of the best things about TikTok is that it offers businesses a fun and unique way to market their products and services.
Because the app is all about short videos, you can get really creative with your content and come up with concepts that will grab people’s attention. This is a great way to stand out from the competition, as lots of businesses are just starting to join TikTok and are still figuring out what works best.
With TikTok’s editing features, you can create really professional-looking videos without having to spend loads of money on production costs.
There’s a Lot of Opportunity for Growth
As we mentioned earlier, TikTok is still fairly new compared to other social media platforms. This means that there’s a lot of opportunity for businesses to grow their presence on the app.
If you can get in early and start creating great content, you’ll be in a much better position to find long-term success on TikTok.
TikTok Users Actually Get Product and Brand Recommendations from the App
That’s right! TikTok isn’t just for the vibes and the entertainment— users actually go to the app looking for product and brand recommendations.
In fact, 55% of its users utilize the app to learn about different brands and products. Furthermore, at least 50% have purchased an item after seeing a TikTok LIVE. These are both pretty significant numbers that show just how powerful the app can be not just for simply promoting your brand, but for actually making sales.
8 Ways You Can Make Money and Promote Your Brand on TikTok
Now, without further ado, let’s dive into some of the ways you can start making money on TikTok.
Adapt to How The TikTok Algorithm Works
Algorithms, like on other social media platforms, play a big role in how content is presented on TikTok.
If you want to make money through TikTok, you need to understand how its algorithm works and what you can do to make sure your content is actually being shown to your target audience.
There are three main things you need to focus on if you want to get your content seen by more people who are interested in your niche:
- Engagement: The more people who engage with your content (likes, comments, shares, etc.), the more likely it is to be seen by users with similar preferences.
- Consistency: Posting regularly helps to keep your content visible in people’s feeds.
- Quality: Creating high-quality videos that are interesting and useful will help you to get more views, likes, and comments.
You can test how TikTok algorithms work for yourself by simply creating your personal account before making one for your business. Try to engage with other users’ content as much as possible and see how your own content does in terms of views, likes, and comments. Doing this will give you a good idea of what you need to do to start your business account on the right foot.
Use The Right Hashtags
Once you’ve got the hang of how TikTok algorithms work, you need to start using the right hashtags to make sure your content makes it to people who will enjoy it.
There are two main types of hashtags you need to be using:
- Popular hashtags: Hashtags that are being used by a lot of people. These are great for getting your content seen by a larger audience, but keep in mind that the competition will be higher as well.
Popular hashtags include hashtags used during trends or challenges each week on the app.
- Niche hashtags: Hashtags that are specific to your industry or niche. These are great for reaching people who are already interested in what you do and are more likely to engage with your content.
To find the right hashtags, you can search for related keywords on TikTok itself or use a third-party tool like Influencer Marketing Hub’s Tiktok Hahstag Generator.
Once you’ve found the right hashtags, make sure to include them in your video descriptions so people can find your content more easily.
Make the Most Out of TikTok Ads
Running ads on TikTok is a good way to reach a larger audience and promote your brand if you have the budget. TikTok has different types of ads, including in-feed video, image, and TopView/full-screen takeover ads.
Bear in mind however, that it’s not cheap to run a campaign on TikTok. While it can only cost $10 for every 1,000 views, the app requires businesses to spend at least $500 for a whole ad campaign.
But if you don’t have the budget for ads, don’t worry. But don’t worry, you can still make money and reach your target audience on TikTok without spending a penny.
Partner With TikTok Influencers
Partnering with influencers on TikTok is another good way to reach a larger audience and promote your brand. This is especially effective if you’re targeting a younger audience, as they’re more likely to trust and be influenced by people they see on social media.
Make sure you choose an influencer who is relevant to your industry/niche and has a similar target audience when partnering. This will help to ensure that the people who see their content are also interested in what you do.
Find influencers that match your Ideal Customer Avatar‘s profile. Their followers likely watch their videos because they relate to the creator. This makes them more likely to purchase the product the influencer promotes on their page.
Start by learning the difference between micro and macro-influencers. And make sure to read our beginner’s guide on How to Collaborate With Influencers!
Host a TikTok Challenge
Once you have a significant following on TikTok, you can start to host your own challenges to further engage with your audience and promote your brand.
This is a great way to get people talking about your brand and to get creative with your marketing. And, if done right, can result in some serious viral growth.
To host a TikTok challenge, all you need to do is come up with a creative and catchy hashtag for people to use when posting their videos. Then, promote the challenge on your own account and across other social media platforms to get people talking about it.
Remember to have a good prize or incentive ready, as many times it’s necessary to get people to participate.
Cross-Promote Your TikTok Videos on Other Platforms
Ever encountered a TikTok video you just saw on Instagram or Facebook?
People often post their TikTok videos on other social media platforms to reach a larger audience.And there’s no reason why you can’t do the same.
Cross-promote your TikTok videos on other platforms to reach people who might not have heard of your brand. This also lets you add more context to your videos and helps you to tell a more complete story.
Keep Tabs on the Trends
Trends come and go quickly on TikTok, so it’s important to stay on top of them if you want your content to be seen by as many people as possible.
One way to do this is to check out the For You page on a regular basis and see what videos are being recommended to you. Discovering what’s popular on the app at any given time through the Hashtag Challenge page can inspire new content ideas.
Regularly explore the app’s Hashtag Challenge page to see popular challenges people are participating in. This is a great way to come up with new and creative content ideas that will help you to stand out from the crowd.
As mentioned earlier, TikTok LIVE is not only effective for growing your following, but can also be a great way to drive sales and promote your brand.
When you go live on TikTok, followers receive a notification. This helps increase engagement as people are more likely to watch live videos than pre-recorded ones.
Additionally, going live gives you the opportunity to interact with your audience in real-time. You can answer any questions they might have. This creates a personal connection with your viewers and increases the likelihood of them becoming loyal customers.
Some More Tips on Creating and Promoting Your TikTok Content
Can’t wait to start your brand’s very own TikTok journey? We feel you.
Before you start posting away, though, there are a few more things you should keep in mind:
Authenticity is Key
People can smell something fake from a mile away, with the thousands of posts and marketing messages they see every day. So, if you’re going to use TikTok for marketing purposes, it’s important to be authentic and genuine in your approach.
Make sure that your content actually reflects the identity of your brand and the message you’re trying to get across. Don’t simply post for the sake of posting or try to copy what other brands are doing. Be original, be yourself, and be real.
Your Music Matters
In addition to hashtags, using the right music can make your TikTok videos visible to more people.
Choose a song from TikTok’s huge library that fits the vibe and message of your video. The song you choose will also play a big role in determining how the algorithm picks up your content, so choose wisely!
Be Willing to Experiment
You can’t expect to go viral at your first try (or even your hundredth try, for that matter). So, don’t be afraid to experiment with different content formats, video lengths, and music to see what works best for you.
The great thing about TikTok is that it’s relatively low-commitment, so you can afford to try out new things and see what sticks. The more you experiment, the better your chances of finding that one winning formula.
Know Which Trends to Follow and When to Ignore Them
While it’s important to be aware of the trends on TikTok, that doesn’t mean you should try to jump on every single one.
Some trends are just too saturated and you’ll have a hard time standing out if you try to join in. And not all trends actually fit with your brand identity and message.
Before creating content around it, ask if a trend fits your brand. Otherwise, focus on creating content that aligns with your marketing strategy.
TikTok is currently one of the hottest social media platforms with no signs of slowing down. So jump on the TikTok bandwagon and start growing your brand on this powerful platform!
Use these tips to create engaging content, grow your audience, and make money on TikTok.
For more marketing and ecommerce tips, check out the Awkward Styles’ blog!
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