Meet Supasoft Apparel: A Sustainable Wholesale Brand

Awkward Styles Team

10 mins read

Supasoft sustainable t-shirts

Main Keypoints:

  • Introduction of Supasoft as a sustainable wholesale apparel brand committed to sustainability, quality, and comfort.
  • The importance of sustainability in the current environmental context and how Supasoft addresses it without compromising fashion and comfort.
  • Guidance for print-on-demand business owners on selecting the right fabric and printing methods for their products.
  • Highlighting Supasoft’s commitment to sustainability through the use of eco-friendly materials and responsible manufacturing.
  • Emphasizing the quality of Supasoft products, including fabric choices, durability, and color retention.
  • Supasoft’s garments are engineered for printing, providing a comfortable canvas for custom designs.
  • An overview of specific Supasoft products, including the SU7000 Jersey T-Shirt Premium, SU7000Y Youth T-Shirt Premium, and SU7006 Long Sleeve T-Shirt Premium.
  • Steps for creating a merch collection with Supasoft pieces include curating designs, understanding the target audience, and choosing suitable garments.
  • Exploring marketing strategies to resonate with the younger generation, such as Gen Z, by highlighting sustainability and versatility.
  • Information about how Awkward Styles facilitates the creation and selling of Supasoft collections, including e-commerce integration and a user-friendly mockup generator.

With all the things going on in our environment right now, ‘sustainability’ isn’t just a mere marketing buzzword—it’s a call to action and a commitment to the future. In a world where climate change, waste, and ethical concerns dominate headlines, consumers and businesses alike are seeking sustainable solutions. However, the road to sustainability should not compromise fashion and comfort. This is where Supasoft steps in with its sustainable apparel.

Whether you’re an aspiring print-on-demand business owner or you’re already in the process of selecting the best products to enhance your merch lineup, this blog is your compass in the world of sustainable apparel. We understand that making eco-conscious choices in your business matters not only to the planet but also to your discerning customers. Supasoft Apparel’s offerings, which seamlessly blend sustainability, quality, and comfort, can be the cornerstone of your print-on-demand success story. 

In this feature, we will take you on a journey into the world of Supasoft, exploring their commitment to sustainability, their dedication to quality and comfort, and how they’re redefining the way we think about sustainable fashion. Let’s get right into it!

The Art of Apparel Engineering for Printing Methods

Hanged t-shirts of different colors, in a single row.

If you’re new to the print-on-demand world, the apparel choices can be quite overwhelming. This typically boils down to one essential factor: the type of fabric you choose. Your choice of fabric determines not only the comfort and style of your products but also the most suitable printing methods to bring your designs to life.

Technically, you can just pick a random shirt and have it printed with any method. However, the true art of apparel engineering lies in making informed choices that elevate both the aesthetics and durability of your products. Direct-to-Garment (DTG) printing, for example, is best suited for natural fibers like cotton and blends. Using shirts like 100% polyester for this method may not yield the desired results, as DTG relies on the ink’s ability to penetrate and bond with the fabric’s fibers. Natural fibers provide an absorbent surface that captures ink and produces vibrant, detailed prints.Direct-to-Film (DTF), meanwhile, offers a different approach. This method is versatile and can be applied to a variety of fabrics, including polyester. 

Later, we’ll discuss Supasoft Apparel’s products that can be used for these printing methods. Whether you’re a fan of the classic natural fibers like cotton or prefer the versatility of blended materials, you definitely have options to choose from! *winks*

The Supasoft Apparel Difference

3 people resting in a park on an bench wearing sustainable clothing

Alright, now going back to the sustainability aspect of the brand. How exactly does Supasoft Apparel stand out from others that are also labeled as “sustainable”?

Sustainable Practices at the Core

Supasoft Apparel’s commitment to sustainability is a 360-degree approach, encompassing every facet of its operations. Their dedication to preserving the environment goes far beyond marketing jargon. Here’s how they’re making a real impact:

1. Eco-Friendly Materials

One of the hallmarks of Supasoft Apparel’s commitment to sustainability is its use of eco-friendly materials. They go the extra mile by incorporating 100% recycled materials into some of their products, such as their hoodies. This not only reduces the demand for new resources but also minimizes waste, making each garment a testament to environmental responsibility.

2. Responsible Manufacturing

But it doesn’t stop there. Supasoft Apparelextends its sustainable ethos to its manufacturing process. Their facilities are not just any factories; they are energy-efficient spaces equipped with state-of-the-art LED lighting. These energy-efficient practices significantly reduce their carbon footprint and energy consumption.

By opting for LED lights, Supasoft Apparel not only saves on energy costs but also makes a substantial contribution to reducing greenhouse gas emissions. LED lighting typically consumes up to 80% less energy than traditional lighting methods, which not only benefits the environment but also aligns with Supasoft Apparel’s commitment to sustainable, long-term solutions.

Quality Meets Sustainability

We’re not trying to give you the hard sell at this point, but it’s important to highlight how Supasoft Apparel seamlessly blends quality and sustainability in its product offerings. Here’s what sets them apart:

1. Exceptional Fabric Choices 

Supasoft Apparel is not playing when it comes to quality. Their jersey collection, for instance, stands out with a guarantee of shrinkage below 3%. This means that even after multiple washes and wears, your garments will maintain their shape and size, offering longevity that’s essential for sustainable fashion.

But it’s not just about durability, they go a step further by minimizing dye migration. This means that the colors of their garments stay true, vibrant, and consistent over time. Your custom designs will look as brilliant as the day they were printed, ensuring that your customers receive products that exceed their expectations.

2. Durability for Printing

For print-on-demand businesses, the durability of garments is paramount. Supasoft Apparel understands this and ensures that its products are not only comfortable and stylish but also compatible with various printing methods. Whether you’re using DTG, DTF, or screen printing, Supasoft Apparel’s garments provide a reliable canvas that can withstand the rigors of the printing process. 

From how the fibers are woven to the fine details in the seams and stitching, Supasoft Apparel leaves no stone unturned in crafting garments that exude quality and longevity. Every stitch is a testament to their commitment to excellence. This meticulous approach ensures that your custom designs not only appear flawless on the fabric but also withstand the test of time, wash after wash, wear after wear.

Apparel Engineered for Printing

Young people hanging out in an large and empty parking garage, wearing eco friendly Supasoft apparel.

Supasoft Apparel’s commitment to quality and sustainability extends to the very composition of its garments. Their apparel is thoughtfully engineered for printing, featuring a 100% cotton face with a softer finish.

This means that not only do their garments offer the natural comfort and breathability of cotton, but they also come with a specially designed surface that’s receptive to printing methods. The result is a fabric that not only feels great against the skin but also provides an optimal canvas for your custom designs to come to life.

Given all of these considerations, it’s safe to say that Supasoft Apparel’s pieces are created with both the consumer’s comfort and the print-on-demand business owner’s success in mind. Their garments strike the perfect balance between sustainability, style, and suitability for printing, making them a top choice for businesses looking to deliver quality and eco-consciousness to their customers.

Supasoft Apparel Products at Awkward Styles

Now without further ado, let’s explore Supasoft Apparel products you can use for your future collections with the help of our team at Awkward Styles!

The SU7000 Jersey T-Shirt Premium

Let’s start it off with Supasoft Apparel’s SU7000 Jersey T-Shirt Premium

Luxurious Comfort and Durability

Crafted with 30-singles combed ringspun cotton, this t-shirt offers not only a luxurious feel but also durability that ensures it will stand up to the test of time. At 4.3 oz. (145gsm), it strikes the perfect balance between substance and breathability, making it suitable for year-round wear.

Flattering Fit and Longevity

The fit is designed to flatter, with sizes ranging from S to 3XL, ensuring that every individual can find their perfect fit. The 28-gauge construction, along with the 1×1 ribbed collar, adds to the garment’s longevity while providing a touch of style. Side seaming offers a sleek appearance and enhances the overall fit.

Impeccable Craftsmanship and Comfort

Additional features like the 1.0″ second sleeve and bottom hems, tear-away booklet neck label for itch-free comfort, and self-fabric shoulder-to-shoulder neck tape, all contribute to the shirt’s impeccable craftsmanship. Available in various sizes, the SU7000 Jersey T-Shirt Premium is a versatile canvas for custom designs, whether you’re creating statement pieces or everyday essentials.

The SU7000Y Youth T-Shirt Premium

Another promising contender is the SU7000Y Youth T-Shirt Premium. It may have similarities with the SU7000 Jersey T-Shirt Premium, but there are some nuances that you might want to take note of.

Soft, Comfortable Feel

With 30 singles ringspun jersey cotton, the SU7000Y Youth T-Shirt Premium promises a much softer and more comfortable feel for younger wearers. At 4.3 oz (145gsm), it offers lightweight comfort that’s perfect for active days and all sorts of daily errands.

Youth-Focused Sizing

Available in sizes ranging from S (6-8) to XL (16-18), this youth t-shirt caters specifically to young adults, ensuring a comfortable and stylish fit. Similar to the SU7000, its 28-gauge construction, 1×1 ribbed collar, and other design elements contribute to its durability and lasting quality.

Quality Fabric Choices

When it comes to fabric options, Supasoft Apparel ensures that wearers have choices that align with their preferences. For instance, solids are crafted from 100% cotton, ensuring a natural and breathable feel. For those who seek added durability and style, Athletic Heather combines 90% cotton with 10% viscose.

The SU7006 Long Sleeve T-Shirt Premium

Whether you’re curating a streetwear collection that makes a bold statement or seeking versatile basics to complement your wardrobe, you can’t go wrong with Supasoft Apparel’s SU7006 Long Sleeve T-Shirt Premium.

Craftsmanship for Comfort and Durability

This long-sleeved tee is meticulously crafted with 30 singles of ringspun jersey cotton, offering a smooth and comfortable texture against the skin. At 4.3 oz (145gsm), it strikes the ideal balance between lightweight wearability and substantial quality. The 28-gauge construction ensures lasting durability, making it a wardrobe staple that can withstand everyday use.

Tailored Fit and Stylish Design

The attention to detail extends to the fit and design of the shirt. It features a 1×1 ribbed collar and cuffs, which not only add a touch of style but also enhance its longevity. The side-seamed construction ensures a flattering and tailored fit, suitable for various body types. With 1.0″ second sleeve and bottom hems, this shirt maintains its shape and size even after numerous washes.

Comfort and Convenience in Every Detail

Supasoft Apparel’s commitment to wearer comfort is evident in every detail. The tear-away booklet neck label eliminates discomfort from scratchy tags, while the self-fabric shoulder-to-shoulder neck tape adds to the overall comfort and durability of the garment.

Versatile Fabric Compositions

Supasoft Apparel offers a variety of fabric compositions to cater to different preferences. The solid-colored options feature 100% cotton, providing a comfy, breathable feel. For a blend of durability and style, the Athletic Heather option combines 90% cotton with 10% viscose. Meanwhile, the Dark Grey Heather choice presents a unique blend of 60% cotton and 40% polyester, offering both comfort and a distinctive look.

Youth Sizes for Every Stage

For the younger generation (and even those who are young at heart), the SU7006 Youth Long Sleeve T-Shirt Premium is also available in sizes ranging from S (6-8) to XL (16-18). It features the same meticulous construction and fabric options, ensuring that it suits the style and comfort preferences of the fashion-savvy Gen Zs.

Crafting Your Very Own Merch Collection With Supasoft Apparel Pieces

Ready to create a new collection with these Supasoft Apparel pieces? Here are some essential steps to guide you through the process:

Curating Your Designs and Conceptualizing Your Collection

The foundation of any successful merchandise collection lies in its designs. Take the time to curate and develop captivating designs that resonate with your target audience. Consider themes, color schemes, and design elements that align with your brand or message. Whether you’re aiming for a cohesive collection or a diverse range of designs, this stage is where your creative vision takes shape.

Knowing What Your Target Shoppers Want

Understanding your target audience is key to crafting a collection that sells. Conduct market research to gain insights into your potential customers’ preferences and needs. What styles, themes, or messages resonate with them? Which type of apparel are they most likely to choose for their wardrobes? Are they looking for classic and timeless designs or trendy and statement pieces? Analyzing their purchasing behaviors and fashion preferences can provide valuable guidance when curating your designs.

Additionally, consider the age group, gender, and lifestyle of your target audience. Are you catering to a specific demographic, such as young adults, parents, or fitness enthusiasts? Tailoring your collection to their specific interests and lifestyles can help you connect with your audience on a deeper level.

Choosing Your Supasoft Apparel Pieces

Supasoft Apparel offers a range of premium pieces that serve as the canvas for your designs. Consider which garments best complement your designs and cater to your audience’s preferences. Whether you opt for the classic feel of 100% cotton or the blend of style and durability offered by Athletic Heather, make choices that enhance your collection’s appeal and comfort.

Studying Your Printing Options

The choice of printing method can significantly impact the outcome of your designs on Supasoft Apparel pieces. Awkward Styles offers the versatility to cater to both 100% cotton and blend fabrics. We’ll help you figure out the best printing method for your specific Supasoft Apparel pieces and design goals–whether it’s DTG, DTF, or screen printing.

Exploring How You Can Market Your Collection

Now, this part is more than just creating ads. It’s about identifying how your collection can resonate with your target audience, especially the younger generation, such as Gen Z. For instance, you can highlight the sustainability aspect of the Supasoft Apparel products which may align with Gen Z’s strong focus on environmental consciousness. Share stories and behind-the-scenes insights about how Supasoft Apparel’s commitment to sustainability mirrors Gen Z’s values.

In addition, consider weaving a narrative around your collection that reflects the aspirations and lifestyles of Gen Z. Emphasize the versatility of Supasoft Apparel pieces, showcasing how they seamlessly integrate into the daily lives of young adults. Whether it’s for lounging, urban streetwear, or fashion-forward statements, illustrate how your collection can adapt to their dynamic lifestyles.

Create & Sell Your Supasoft Apparel Collection With Awkward Styles!

The fun part of all these only begins when you enter the creation and selling phase. This is where you get to turn your creative vision into tangible products that resonate with your audience. Here’s how Awkward Styles makes this journey even more enjoyable and accessible:

Easy E-commerce Integration

Awkward Styles offers seamless integration with popular platforms like Shopify, WooCommerce, and Etsy. This simplifies order processing for online sellers, making it effortless to list and manage their Supasoft Apparel collections. 

No Order Minimums

Gone are the days of worrying about meeting minimum order requirements. Awkward Styles offers the flexibility of no order minimums. Whether you’re starting small with a limited collection or planning a larger launch, you have the freedom to order the quantity that suits your needs, making it an ideal choice for both emerging designers and established brands.

Free User-Friendly Mockup Generator

Visualizing your designs on Supasoft Apparel pieces is a crucial part of the creative process. Awkward Styles provides a free, user-friendly mockup generator that allows you to preview how your designs will appear on the chosen garments. This tool enables you to fine-tune your designs, ensuring they look exactly as you envisioned them before going to market.

That’s A Wrap!

We hope this blog has not only introduced you to the incredible world of Supasoft Apparel and its dedication to sustainable, high-quality apparel but also inspired you to embark on your journey of creating your very own Supasoft Apparel collection with Awkward Styles. From eco-friendly materials to meticulous craftsmanship and easy e-commerce integration, Supasoft and Awkward Styles are your partners in turning your fashion brand dreams into a reality. 

So, let your creativity flow, and let Supasoft Apparel pieces be your canvas for innovation and sustainability. Happy designing!

For future product releases and more print-on-demand tips and tricks, visit our blog!

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