Top-selling 4th of July Merch for Your POD Business

Alex Galindo

5 mins read

A couple of centuries ago, America, at last, achieved complete independence. Up to this day, citizens celebrate this momentous event every fourth of July with family gatherings, food, and fireworks.

For POD businesses like you, the 4th of July is a perfect opportunity to be in solidarity with the community while you introduce your brand to more customers. And in this article, we’ll show you the top-selling 4th of July merch to add to your product lineup so you and your store will be prepped for this year’s Independence Day celebration. 

Let’s dig in!

Why Stock Up on the 4th of July Merch?

Before we delve into the top-selling 4th of July merch, let’s first discuss some surprising stats and reasons why you should consider stocking up on these items. After all, planning for such a special event requires a solid foundation.

Americans Like to Spend on 4th of July

According to the National Retail Federation’s 2021 survey on consumer spending for Independence Day, 33% of male and 25% of female American shoppers planned to spend on patriotic merch for the celebration.

Furthermore, the table below shows the percentage of men and women who owned some of the most popular patriotic merch as of 2020:

It’s a Great Way to Connect with Your Local Community

Occasions that spark national pride and a sense of community are excellent opportunities to connect with your target market. The 4th of July is one such event, and by stocking up on relevant merch, you not only offer your customers a great selection of products but also show that you’re celebrating this special day in history with them.

4th of July is an Important Branding Opportunity

While there are already colors and designs associated with the 4th of July, this holiday provides an excellent branding opportunity for small businesses like you. When done right, your brand can become synonymous with the 4th of July, and customers will think of you every time this holiday comes around.

It Only Comes Once a Year!

The 4th of July is a yearly event, so if you miss out on creating designs and stocking up on merch this year, you’ll have to wait until the next one to get another chance. Unlike Christmas that’s usually celebrated all throughout December, the 4th of July is a one-day event, so make sure you’re prepared.

Top-Selling 4th of July Merch

4th of July Shirts

Now, let’s cut to the chase and take a look at the top-selling 4th of July merch you can stock up on for your POD business. Of course, we’ll start with the most popular and common items—shirts!

Matching Family Shirts

The 4th of July is celebrated with family, so it’s no surprise that many customers are on the lookout for matching shirts they can wear with their loved ones. You can design a shirt with a simple and patriotic message such as “United We Stand” or offer packages with different yet complementing designs for each family member. One great example would be a set of three shirts with each one featuring the three colors of the American flag: red, white, and blue.

Slogan Tees

Another type of 4th of July shirt that sells like hotcakes are those with catchy and witty slogans. You can get as creative as you want with your designs, but make sure that the message is still relevant to the holiday. 

For example, you can play around with puns like “Let’s indepen-dance all night!”, “Red, Wine, & Blue” or go for more serious statements like “Live Free or Die” and “Let Freedom Ring”.

Summer Tank & Crop Tops

Because the 4th of July is celebrated during the summer, tank and crop tops are always a popular choice for customers looking for something cool to wear on this day. Similar to the shirts, you can craft designs with witty slogans or prints that feature the American flag or other patriotic symbols. You can also go for a more festive look by incorporating fireworks, sparklers, and other festive elements into your design.

Home Celebration Essentials

The 4th of July isn’t complete without celebrating at home with family and friends. From barbeques to pool parties, customers will be looking for items that can help make their at-home celebrations more fun and festive.

Paper Plates, & Cups

For any kind of party or gathering, customers will always need lots of plates and cups. You can go for the classic red, white, and blue color scheme or design something more creative that will stand out. One example would be to print some of the most iconic American landmarks on your paper goods or to create fun and festive patterns with stars and stripes.

Outdoor Throw Pillows

After a long day of celebrating, your customers will want to relax in their own homes. Help them get comfortable by offering outdoor throw pillows that they can use in their backyard or on their patio. You can design these pillows with some quotes or other patriotic symbols, or keep it simple with a red, white, and blue color scheme.

Hanging Posters & Canvas Prints

Of course, no home is complete without some patriotic wall decor. Customers will love hanging posters and canvas prints that feature the American flag and other patriotic symbols such as eagles, stars, and stripes. You can also design these prints with some inspirational quotes or your customers’ own 4th of July statements.

4th of July Parade Merch

A lot of communities also celebrate the 4th of July with parades, so this is also a great opportunity to sell some merch. Customers will be looking for items that they can use to show their patriotism during the parade, so make sure you have a good selection of items to choose from.

Button Pins

The great thing about button pins is that they can be used for any occasion. Customers can wear them on their shirts, jackets, or hats to show their support for the holiday. You can design these pins with subtle and patriotic designs like the American eagle or flag, or go for witty phrases with a message that everyone can relate to.

Tote Bags

Tote bags are always a popular choice for customers, especially those who are looking for an eco-friendly option. These items are perfect for quotes or statements that customers would want to show off during the parade. You can also design these bags with lively and festive patterns that feature the colors of the American flag.


Parades are often held outdoors, so customers will appreciate having a nice and cool cap to protect them from the sun. When it comes to caps, a lot of customers prefer designs that are subtle and understated. You can go for a classic design with the American flag or opt for something more unique like an eagle or star with a short and catchy phrase.


There’s no better way to show support for the 4th of July than by waving around a big and colorful banner. Customers can use these banners during the parade or hang them up in their homes or businesses. You can create your own templates and ask your customers to submit their own texts, or you can design the banner yourself with some inspiring quotes such as the following:

  • “This nation will remain the land of the free only so long as it is the home of the brave.” – Elmer Davis
  • “One flag, one land, one heart, one hand, one nation forevermore!” – Oliver Wendel Holmes
  • “We must be free not because we claim freedom, but because we practice it.” – William Faulkner


Because of the pandemic, a lot of people are now more mindful of their health and safety. As a result, facemasks are still a hot commodity, especially during the 4th of July when a lot of people are outdoors. With 4th of July themed facemasks, you can help your customers celebrate the holiday in style while staying safe at the same time.

Ready to Celebrate the 4th of July with Some Awesome Merch?

And there you have it! These are some of the best-selling 4th of July merch items that you can offer to your customers this coming Independence Day. With your awesome designing skills and our quality printing, you can create some truly stunning and patriotic pieces that your customers will love. 

So what are you waiting for? Start designing today and let’s get started on your 4th of July orders!

Affiliate Disclosure:

This blog contains some affiliate links. We may earn a commission if you use these links to buy something (at no added cost to you).

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