10 Best Shopify Apps to Increase Sales

With over $20 billion worth of international sales on the platform in 2020 alone, there’s no question that Shopify is one of the most popular eCommerce software today. Selling on Shopify has become part of many entrepreneurs’ growth strategies because of its ease of use, flexibility, and scalability.

However, setting up and improving your Shopify store is not a one-time task. It’s an ongoing process that requires you to constantly update your website, add new products, and find new ways to increase conversion rates. And handling all of these tasks without wasting much time and resources is only possible with Shopify apps.

In this blog, we’ll introduce you to the 10 best Shopify apps that every store owner needs this year so you can step up your game and stay ahead of the competition. Let’s begin!

Choosing the Right Apps

Before you start choosing which apps to integrate and use on your Shopify store, there are a number of factors you have to consider. Keep in mind that not all apps are free and can be accommodated by your resources, so it’s best to be strategic when making your choices.

Here are some tips to help you in choosing the right apps:

Know Your Business Needs

The best apps for your store are those that can help you achieve your business goals. Make a list of the areas in your business where you need improvement and use this as your guide in choosing the apps to use.

You cannot simply pick an app because it’s popular or has good reviews. You have to assess if it can actually help you based on your business’s specific needs.

Put Yourself in Your Customers’ Shoes

One of the benefits of using Shopify apps is that it can help improve your customers’ experience on your website. When choosing an app, always put yourself in their shoes and think about what would make their shopping experience better. Try tracing their journey from the moment they visit your store up to the point of purchase. This will give you an idea of which areas need improvement and what apps can help you with that.

Look for a Free Trial or Money-Back Guarantees

You wouldn’t want to commit to something you’ll regret (Yes, we’re still talking about apps.). Many app developers offer free trials of their products, so you can assess first if it’s a good fit for your business before actually paying for it.

Some also offer money-back guarantees, so you can get a refund if you’re not satisfied with the features and other aspects of the app.

Know Your Limits

Whether it’s your budget, your PC’s capabilities, or the time you’re willing to invest–know your limits. Pick an app that’s within your budget and won’t require you to upgrade your system just to accommodate it.

You should also consider the time you’re willing to invest in learning how to use a new app. Pausing your operations to accommodate a new app can be costly for your business, so make sure you’re really prepared before making the decision to use one.

Now that you know what to look for, it’s time to take a look at the best Shopify apps you should start using this year:

Shogun Page Builder

Think of your homepage and other key pages as the online version of a physical store. These are the pages where you make your first impression and give your visitors an idea of what they can expect from your business. If they aren’t visually appealing, you’ll likely lose their attention and they’ll leave your store without making a purchase.

This is where Shogun Page Builder comes in. With its drag-and-drop interface, editing tools, and pre-made themes and templates, Shogun Page Builder makes it easy for you to create beautiful pages without the need for coding knowledge or design experience.

What’s more, Shogun Page Builder is one of the few apps that’s optimized for mobile devices. This is important because most people now shop on their smartphones and you want to make sure your pages look good and are easy to navigate on these devices.

How Much it Costs

Shogun Page Builder plans start at $39 and go up to $299 per month. It also offers a 10-day free trial for new users.

Language Translate & Currency

If you cater to an international audience, having a language translation app is a must. This will help you communicate with your customers in their native language and make them feel more comfortable shopping in your store.

One of the best language translation apps available on Shopify is Language Translate & Currency. It can translate not only your website’s text but also your product descriptions, checkout page, and more. It also automatically converts the prices on your store to your visitors’ local currency. This makes it easier for them to see how much they need to pay and eliminates the need for them to use an external currency converter.

How Much it Costs

Language Translate & Currency offers a free plan that lets you add one language and currency to your store’s system. However, if you want to get access to its multilingual SEO, add more languages and currencies, and utilize its other features, you can purchase any of the paid plans which are priced at $9.90, $19.90, and $139.90 per month.

Cart Upsell, Free Gift Monster

You know your customers and what they need. So why not give them more of it?

With Cart Upsell, Free Gift Monster, you potentially increase your average order value (AOV) and revenue while offering your shoppers more products they may find useful. With its Buy More Save More, Frequently Bought Together, Add To Unlock, and many other features, it becomes easier for you to upsell and cross-sell products to your customers.

How Much it Costs

The app’s Tier 1 plan which includes all the features available and can be used for up to 50 monthly orders is priced at $12.99 per month. Tier 2 and Tier 3 cost $19.99 and $34.99, accommodating up to 200, and up to 500 monthly orders respectively.

Plug-In SEO

Nowadays, SEO is no longer an option but a necessity if you want your website to rank high in search engine results pages (SERPs). This is important because the higher you rank, the more likely people are to find your store and make a purchase.

One of the best apps you can use to improve your store’s SEO is Plug-In SEO. It analyzes your website and provides you with a report of the areas that need improvement. These can be anything from title tags and meta descriptions to product descriptions and image ALT text.

The app also lets you edit your titles and descriptions in bulk so you won’t have to do it one by one. This can save you a lot of time, especially if you have a large number of products in your store.

How Much it Costs

Plug-In SEO offers two plans priced at $29.99 and $39.99 per month. However, you can use its basic features such as SEO and speed problems checks, broken link checker, and automatic email notifications for free.

Omnisend Email Marketing & SMS

Reminding your shoppers about their abandoned carts and introducing new items can be a tedious task, especially if you’ve got hundreds or thousands on your contact list. But with Omnisend Email Marketing & SMS, you can automate these processes and free up your time to focus on other aspects of running your store.

The app makes it possible for you to craft different newsletters, email reminders, and SMS messages and send them to your subscribers automatically. You can even create a loyalty program to encourage them to come back and shop more in your store.

How Much it Costs

If you’ve got 250 contacts or less, you can use Omnisend’s features for free and send up to 500 emails and 60 SMS messages per month. However, if you’re planning to reach out to more people, you can purchase any of the paid plans which start at $16 per month for up to 500 contacts.

BON Loyalty Rewards & Referral

Apart from staying in touch with your shoppers through email and SMS texts, you can also keep them engaged by offering loyalty rewards. With BON Loyalty Rewards & Referral, you can create a points-based system where your customers can earn points for every purchase they make. These points can then be redeemed for discount codes, free shipping, and other rewards.

You can also encourage them to share your store with their friends and family by offering referral rewards. This way, you can attract more people to your store and potentially increase your sales.

How Much it Costs

The best thing about this Shopify app is that it’s free to use for an unlimited number of loyalty members and referrals. It’s perfect for small businesses that are just starting out and don’t have a large marketing budget.

Archive App: Never Miss A Post

User-generated content from consumers and influencers is often a big deciding factor when it comes to purchasing intent. They can either make or break the reputation and image of a brand.

Luckily, with Archive App, you can track and save ALL the Instagram and TikTok mentions and tags of your brand without having to go through the hassle of manual searching. The app lets you know whenever there’s a new post, story, or reel your brand has been mentioned in so you can respond quickly. You can also use the app to create a social media hub on your website where you can showcase UGC.

How Much it Costs

Archive App is free to install and use for up to 100 posts. The paid plans range from $9.99 to $179 per month depending on the number of posts you want to track.

Auto Post Facebook, Twitter

Managing your Shopify store while also posting regularly on social media can be a lot to handle, especially if you’re a one-person team. But with Auto Post Facebook, Twitter, you can automate your social media posts for multiple pages in just a few clicks. The app also offers pre-made caption templates in case you’re feeling uninspired or you’re just too busy to come up with something on your own.

How Much it Costs

You can use the app’s basic features for one social media account and schedule up to 30 posts per month for free. However, if you have a presence on multiple social media platforms and you need to post more often, you can get any of the paid plans starting at $9.95 per month.

Tydo: Free Analytics

All your progress from using these apps is for nothing if you can’t track and measure your results. Tydo: Free Analytics makes it possible for you to see how well your store and campaigns are performing in terms of traffic, sales, conversion rate, and more. You can also connect the app with your Google Ads and Facebook accounts to get an even more comprehensive view of your marketing efforts.

How Much it Costs

As its name suggests, Tydo: Free Analytics is free to use. You can add the app to your store anytime and set it up in just a few minutes.

Awkward Styles’ Shopify Integration

If you’re selling custom merch or your own designed products such as shirts, home decor, and accessories, you need a reliable printing and fulfillment partner that can help you from printing to shipping without any hassle. Awkward Styles’ Shopify integration does just that.

By connecting your Shopify store with Awkward Styles, you can start selling your products without having to worry about inventory, printing, or fulfillment. Everything will be taken care of by our team so you can focus on the next big steps for your business.

How Much it Costs

Integrating your Shopify store with Awkward Styles is completely free. It also comes with the other features you can use right away such as our mockup generator and product configuration. However, we’ve also got paid plans for those who cater to more orders and need more advanced features. These plans start at $25 per month.

It’s Time to Make Your Move!

And there you have it! These are the 10 essential Shopify apps you need to make your store a success this year. But don’t just take our word for it, try them out for yourself and see how they can help you grow your business. 

It’s time to make your move and take your Shopify store to the next level!