Customer service should be top of mind for all businesses. For this reason, every year, sellers try to find new ways to satisfy their customers. After all, a good reputation will attract more customers.
Yes, the most attractive practice is to lower the cost of products consumers want to buy. But it is not that alone. Especially with online businesses like Print on Demand merch stores, it’s a little more complicated. The key to building authority is excellent reviews and top-notch communication with the customer.
More specifically, 74% of consumers put a positive shopping experience above the price of a product. In this blog post, we will analyze the best customer service tips and tricks that will help your business succeed.
How to Provide Excellent Customer Service
The first thing you should prioritize is to learn what your customers want from your brand. Remember that if you keep your existing customers happy, you will sell more products.
Clearly, great customer service is a must for any online business. So, if you do not want to let your customers down, you can take advantage of some effective customer service tips:
Check your Online Presence
You should make sure that your clients have access to all the important information about your brand. That’s why you should check your online presence. This applies to both your website and your company’s social media accounts.
To be specific, you need to make sure that all information is accurate and up to date. That’s why you should occasionally update pages like your shipping policies and seasonal information (e.g holiday extended hours).
Apart from that, adding new content to your social media accounts is a very smart tactic to drive organic user engagement and boost your authority.
Set Up Auto-responders
Moving forward to the customer service tools that you can use, we have auto-responders. Using live chat apps, chatbots, or virtual assistants of any kind will help you provide better customer service.
Autoresponders allow you to connect with a customer while they are shopping and quickly answer potential questions. If you own a POD business connected to Shopify, there are numerous chatbot/live chat plugins for you to choose from.
Update your Contact and About Me Pages
Comprehensive contact and about me pages are very important for all online businesses. As customers, we always look for these pages to check if a company is trustworthy.
Therefore, you should make sure that the contact page offers different ways for the customer to reach you (email, phone, social media accounts, etc.).
Finally, your ‘About Me’ page should include a brief description of your business, your personal story and business goals, and calls to action.
Create an FAQ Page
FAQ pages are an exceptional way to improve your customer service, especially if you own a POD business. With a FAQ page, you can answer important questions about your business, your print partner, your delivery times, your shipping policies, etc.
Let’s say a potential customer has just visited your website and wants to buy a hoodie or t-shirt. If they have any questions, they can easily visit your site’s FAQ page and solve them without reaching you. For this reason, FAQ pages are real-time savers.
Invest in Email Marketing
Email marketing is an awesome marketing tactic that is directly related to providing excellent customer service. With email marketing, you can create a deeper relationship with your customers by staying in touch and reminding them you are there to cater to their needs.
Emails are also perfect calls to action, especially when it comes to promoting your new collections, seasonal products, sales, etc.
So if you want to increase your conversion rates while boosting your brand’s authority, email marketing is simply the best way to go. Interested in learning more? Check out our blog detailing 7 Reasons Why You Should Use Email Marketing.
Set Up a Loyalty Program
Another innovative way to retain your customers and improve your customer service is to set up a loyalty program. Loyalty programs offer rewards with repeat purchase, which will keep your customers coming back for more products.
Plus, loyalty programs are a great way to show that you value your existing customers. For this reason, you are giving back to them. There are many ways to set up a loyalty program for your business.
If you sell on Shopify, check out the best apps for creating loyalty programs:
Create Surveys to Check Client Satisfaction
The last thing you can do to verify that you are providing excellent customer service is to conduct surveys. After a customer buys something from your store, you can ask them a few questions about the entire shopping experience.
You should try to keep the questions simple and allow your customers to answer in a few seconds. There are plugins like Grapevine and Customer.guru that allow you to set up awesome surveys in a few minutes.
Customer Service Tips to Increase Revenue
Now that we have analyzed all the tools you need to provide great customer service, let us take a look at the best practices you can use to sell more products.
If you want to increase your conversion rates and boost your company’s authority, you should:
- Define your goals and customer service standards before using the tools above.
- Listen to your client’s needs first and then respond.
- Respond as quickly as possible and try to solve every problem/request.
- Make the shopping process convenient.
- Be accessible in more than one way.
- Always thank your clients after a sale.
If you want to create a successful POD business, customer service should be your priority. Even if you choose a great print service provider and have awesome designs, in the end, it comes down to establishing a good relationship with your audience.
In any case, there are many ways to boost your company’s authority. Try not to limit your customer service to the tips above, and always find new ways to keep your customers happy.
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