Hottest eCommerce & Marketing Niches This 2022

Valerie Alcantar

8 mins read

With all the posts that go viral each day and the trends that get shared left and right, different niches make their way to the surface and dominate the internet for a while. But as we all know, what’s popular today may not be so tomorrow.

This is why if you plan to make your marketing and ecommerce strategy more targeted, you need to know which niches are currently hot and which ones have the potential to be popular in the future. To help you out, we scoured the internet to find the hottest ecommerce and marketing niches this 2022!

What are Niches, Exactly?

The good ol’ Merriam-Webster defines ‘niche’ as a “specialized market”. In the world of ecommerce and online marketing, it’s a specific market segment that you can target with your product or service.

Niches are often identified by a specific need, want, or interest that people have. When you find a market with unmet needs, you can fill that gap and become successful. But in the digitally driven world where a need for something can be easily created, it’s important to be ahead of the curve and identify which niches are about to become popular.

For example, podcasting several years ago used to be a little-known way to consume content. But as the years went by and technology developed, it eventually became one of the hottest trends not just in marketing but also in general media consumption.

If you were able to get in on the ground floor of this trend, then you would have had a first-mover advantage and could’ve capitalized on the popularity of podcasting much better.

The same can be said for other trends in ecommerce and marketing. By understanding which niches are about to take off, you can make better decisions on where to focus your resources and have a greater chance of success.

Top Ecommerce Niches

In case you’re planning to start your own online store or expand your product offerings, here are some of the hottest ecommerce niches you might want to consider:

Online Courses

If you’re a content creator who’s also expert in a certain field such as programming, design, or cooking, you can create an online course and sell it on platforms like Udemy or Teachable.

The sudden shift to remote work and online classes during the start of the pandemic has provided momentum for this niche and it’s still going strong. In fact, a report on global online education reveals that the market is projected to cross $319.167 billion by 2025.

Because people have discovered how flexible and convenient it is to learn new skills online, this niche is expected to continue growing in popularity in the coming years.


As mentioned by SimiCart, POD or print-on-demand is one of the bests and profitable niches this year that is still showing potential to grow. In fact, its market size is projected to hit $10804.12 million by the year 2026.

POD is a business model best-suited for ecommerce stores who are not ready to invest in inventory. With this model, you can sell personalized or custom-printed products without having to worry about excess stock and even production costs. All you need is a reliable POD service provider like Awkward Styles and you can start selling your own merch on different online platforms.

Home Brewing

Home brewing is another niche that has been steadily gaining popularity in recent years. Thanks to the internet, people are now more aware of the different beer brewing methods and the vast array of flavors that can be created.

Furthermore, with more and more people wanting to try their hand at home brewing, the demand for home brewing equipment and supplies has also increased. This has created a lucrative opportunity for enterprising individuals to start their own home brewing business.

If you’re interested in this niche, you can start by selling home brewing kits, supplies, and equipment online. You can also create a blog or YouTube channel to promote your products and share brewing tips with your audience.

Plus-Size Fashion

With the calls for inclusivity and body positivity getting louder, the demand for plus-size fashion has also increased in recent years. The niche’s market share is in fact, projected to cross $696.71 billion by 2027.

This is a great opportunity for print-on-demand powered businesses that mainly sell apparels like t-shirts and hoodies. Furthermore, since the niche is still relatively new, there’s still a lot of room for growth and competition is not as stiff.

Y2K Fashion

If you’ve been on TikTok or Pinterest lately, then you might have noticed the resurgence of Y2K fashion. This 90s-inspired style is characterized by crop tops, low-rise jeans, chokers, and everything else that was popular during that decade.

Thanks to the current nostalgia trend, Y2K fashion is making a strong comeback and is here to stay. If you’re looking to start an online store that targets millennials and Gen Z consumers, then this is the niche for you.

You can start by selling Y2K-inspired clothes, shoes, and accessories. You can also take advantage of TikTok’s ecommerce features to promote and sell your products.

Home Gardening Essentials

Another remnant of our pandemic-induced lifestyle change is the sudden interest in home gardening. People have realized that growing their own food is not only satisfying but can also be a great way to save money.

This newfound interest has created a demand for home gardening supplies like seeds, soil, pots, and other gardening essentials. This is a great niche to enter for businesses that are already in the home and living space. You can start by selling home gardening kits, supplies, and equipment online.

To further grow your business, you can create content that will teach your audience how to start and maintain their own home garden. You can also collaborate with other businesses in the home and living space to create cross-promotional opportunities.

Self Care and Wellness Essentials

The self-care and wellness industry has been steadily growing in recent years, but it received a boost thanks to the pandemic as well.

There are endless self-care and wellness products that you can sell online, from skincare and haircare products to supplements and aromatherapy. If you’re already selling POD merch, you can also enter the niche by selling self-care and wellness-themed apparels.

When promoting your products, you can focus on the benefits of using them and how they can help improve your customer’s well-being. You can also create more personal vlogs and social media posts to educate your followers about self care routines and position your brand as a one-call-away companion they can rely on for all their wellness needs.

Top Marketing Niches

Found some ecommerce niches you’re interested in?

Now, let’s take a look at some marketing niches from Affiliate Summit and the rest of the internet which you can explore this year to either promote your existing products or create content for your site:

Dating and Relationships

The dating and relationships niche is huge and there are endless affiliate products that you can promote, from online dating services to relationship advice books and even couples’ merch.

To make the most out of this niche, you need to have a good understanding of how online dating works and the different challenges that people face when looking for love. You can then create content that will help your audience navigate the online dating world and find services or products that can give them that extra boost when it comes to their love life.

Business and Entrepreneurship

The business and entrepreneurship niche is perfect for businesses that are targeting small business owners and entrepreneurs. In this niche, you can promote products and services that can help your audience start and grow their businesses.

You can also create content that will teach your audience about the different aspects of running a business, from marketing and sales to finance and accounting. By providing valuable information, you can position your brand as a trusted resource that your audience can rely on when it comes to growing their business.

Fashion and Beauty

With the continuously growing number of beauty gurus and influencers on social media, it’s no surprise that the fashion and beauty niche is one of the most popular marketing niches today.

In this niche, you can promote fashion and beauty products, from clothes and accessories to cosmetics and skincare. This marketing niche is also perfect for businesses that are targeting female audiences, whether they’re Gen Z women or part of the older millennial demographic.

To make the most out of this niche, you need to keep up with the latest trends in fashion and beauty. You can then create content that will showcase your products in the best light and help your audience find the styles and looks that they’re looking for.

Alternative Beliefs

Nowadays, more and more people are open to exploring alternative beliefs, from astrology and energy healing to crystals and tarot readings.

The good news is, this marketing niche can work for different businesses as long as you understand them to the core. For example, if you’re into astrology and you own an online store that sells tote bags and school essentials, you can incorporate the zodiac signs and their meanings into your collection designs and campaigns. This way, you can attract customers who are interested in exploring their beliefs and at the same time promote your products.

Tips on Picking Your Next Niche

Ready to enter a new ecommerce niche or launch a content marketing campaign? Here are some tips that can help you pick the right niche for your business:

Keep it Relevant to Your Brand

While all the said niches are appealing to today’s audiences, you still need to make sure that the niche you’ll pick is relevant to your brand. This way, you can ensure that the products or services you’ll promote will be a good fit for your target market.

Plus, you wouldn’t want to come off as a try-hard by promoting a niche that’s completely unrelated to your brand. For example, if you sell eco-friendly home essentials, it wouldn’t make sense to start promoting fashion and beauty products just because they’re popular niches.

Consider the Competition

When picking a niche, you also need to consider the competition. After all, you wouldn’t want to enter a saturated market where it would be difficult to stand out.

To help you assess the competition, you can use Google Keyword Planner. Just enter a few keywords related to your desired niche and see how many people are searching for them. If the results show a high competition level, it might be best to look for another niche.

Pick Something You’re Actually Passionate About

Apart from being perceived as a try-hard or copycat, you wouldn’t want to spend your time and resources promoting a niche that you’re not actually passionate about.

To ensure that you’ll enjoy working on your chosen niche, make sure it’s something that you’re actually interested in. Doing this will help you come up with quality content more easily and connect with your audience in a more sincere way.

Make Sure There’s a Demand

Even if you’re passionate about a certain niche, you still need to make sure that there’s a demand for it. At the end of the day, the goal is to generate leads and sales, and you can’t do that if there’s no one interested in what you’re selling or creating content about.

Be Prepared to Change Your Niche Down the Road

Nothing’s constant in this world, especially in the online space. Trends come and go, and what’s selling like hotcakes today might be a flop tomorrow.

This is why it’s important to be prepared to change your niche down the road. For example, if you’re currently selling eco-friendly products but you notice that the demand for these items is slowing down, you can slowly transition or expand your product line to include other sustainable items in the beauty and fashion niche.

By being prepared for change, you can ensure that your business will always be relevant and in demand, no matter how the tides turn.

That’s a Wrap!

Whether it’s for a new product line or your next set of marketing campaigns, picking a niche can be quite tricky. However, as long as you perfectly understand your target consumers and you know your brand’s story and values by heart, choosing the right one won’t be that difficult.

Just remember to keep your options open, do your research, and don’t be afraid to try something new. After all, the only way to find out if a certain niche is a good fit for you and your brand is by actually giving it a shot.

For more marketing and ecommerce tips, be sure to check out the Awkward Styles’ blog!

Affiliate Disclosure:

This blog contains some affiliate links. We may earn a commission if you use these links to buy something (at no added cost to you).

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