How to Optimize Etsy Personalization

Danica Mae Allibang

4 mins read

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Etsy is one of the largest global online marketplaces where thousands of online shops, such as merch stores, and many more, sell their products. It is a great way for merchants who sell wall art, hoodies, or t-shirts to profit, as the platform offers many unique features to help distinguish and sell their products on Etsy.

According to recent research, personalization increases the efficiency of marketing spend by 30%. These are encouraging numbers that online businesses should definitely take note of.

There are many ways to increase your sales with personalized products on Etsy, especially if you own a pod business. In this blog post, we will give you the best tips on how to sell your unique personalized items and increase your conversion rates.

Let’s dive into it.

How to Enable Etsy Personalization

Customers complain that sometimes it’s not clear how to make a personalization request on Etsy. At the same time, it is not easy for salespeople to gather all the essential information and understand what the customer really wants.

Etsy offers an advanced online guide to help you enable personalization. If you need to start selling customizable products and want to enable such listings, all you have to do is:

  1. In Shop Manager go to Listings and press Add a listing
  2. Upload the details like pictures, select category etc
  3. When you find the section Can be personalized click Yes
  4. Fill the description with details about how the item can be personalized
  5. Continue filling the details and in the action Personalization toggle the button On
  6. Lastly, write the instructions for your customers.etsy, How to Optimize Etsy Personalization, Awkward Styles Blog

On the flip side, if already have your products listed but want to enable the personalization feature, you can easily do that too:

  1. Press Listings
  2. Click to any of the listings that you want to be personalized
  3. Select Editing Options
  4. And then click Edit Personalization

In this way, Etsy makes the whole process easy. If you follow the instructions above, you are just a few clicks away from your goal.

Remember that if you also sell non-personalized products, you can check the Optional box in the Personalization menu.

6 Tips to Successfully Sell Personalized Items on Etsy

Now that you have enabled personalization for your Etsy listings, you can also develop a strategy to help your customers with the process and details.

1. Set Pricing Options

On Etsy, you can set a default price for your products, but you can also set a different price for personalized items. For example, set different prices for variations like size, text, and color, depending on your product.

If you are not sure what prices to set, you can look at the competition and adjust accordingly.

etsy, How to Optimize Etsy Personalization, Awkward Styles Blog

Also, be careful with the price range. You obviously want the price to cover your costs. But at the same time, your personalized products should not be very expensive, otherwise, the customer will reject them. You just need to find a middle ground that works for both you and your customers.

For example, if you own a pod company, you can create different personalized items for all price ranges. This way, your customers have the option to choose between many items.

2. Use the Right Tags

If you run a business on Etsy, your customers will see a list of your products. When you create your listings, try to use the right tags so that buyers can find your products.

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The tags have to include a few essential information like:

  • Type of product
  • Designer (if applied)
  • Target audience (kids or adults)
  • Details like color
  • Always choose the word personalized

If you label your items properly, you will have more chances to catch the attention of your target audience.

3. Choose your Keywords Carefully

If you own a print on demand store that sells personalized items, you need to be very careful about how you present your products. Not only should you include tags in the item description, but also choose the most related keywords.

A good tip is to include the keywords of the title in the first sentence of the description as well. For example, if you just released a new unique hoodie design, you should include keywords like personalized and hoodie in the first sentence of the description.

Remember to use keywords that are related to your target audience and the product. Also, for SEO reasons, try to include certain strong keywords at least 3 to 4 times in the text.

4. Use Customized Product Photos

And now it’s time to showcase your products on Etsy using at least one image. Etsy is a marketplace where visual content is very important. Choose images that highlight your products and grab your audience’s attention.

etsy, How to Optimize Etsy Personalization, Awkward Styles Blog

Visual content is always powerful and engaging. Also, always place images that accurately represent your product. If buyers find that the product they ordered does not match the image, they will probably leave bad reviews that harm your reputation.

5. Personalize your Marketing

Personalizing your marketing is another effective tactic. Try to connect with your audience by showing them your good intentions and business personality. Etsy allows you to create a video or tutorial that speaks to your customers.

After a customer purchases one of your products, it’s always important to send a thank-you email. People tend to buy more items or visit a store more than once when they are treated well.

6. Stick to the Etsy Personalization Policies

Etsy offers tips and guidelines on personalization that you should follow and apply to your listings and products. It’s important to check Etsy’s guidelines regularly to make sure nothing has changed.

The platform has specific guidelines for your listings, the images you use for products, your handmade items, and more.

Wrap Up

We know it’s not easy to build your own startup business from scratch, especially if you have zero experience. Luckily, Etsy is the perfect platform to create your own online store and market it the right way.

This is especially true for those of you who run a print on demand business with personalized items. All you need to do is follow the simple steps above.

Remember, when it comes to customizable products, it is important that your customers have everything they need to provide you with essential information. Therefore, following the above guidelines is crucial to your success on the Etsy platform.

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