As the air gets cooler and the days get shorter, it’s time to start thinking about your next product lineup. And we’ve got just the thing to keep your customers cozy all season long: our customizable Lane Seven Loungewear pieces!
Whether you’re looking for some new clothing to design and sell or you simply want a new and stylish way to stay comfortable at home, this line has got you covered with trendy and classic styles. In this article, we’ll give you a sneak peek at two of our favorite new looks from Lane Seven and provide some helpful tips on how you can design and market them to your beloved customers.
The Lane Seven Unisex Crewneck Sweatshirt Lounge Set
If you’re looking for a stylish and comfy canvas for your awesome designs this fall, the Unisex Crewneck Sweatshirt from Lane Seven is the perfect piece. This set comes with a matching pair of joggers, making it perfect for both lazy days at home and casual outings. And with a relaxed fit and ultra-soft fabric, it’s sure to become one of your customers’ new favorites.
To give you a better idea of what makes this set so special, here are some of its key features:
Super-soft 3-end Fleece
If your online print-on-demand business is all about providing your customers with the utmost comfort, then you’ll love this fabric. The Lane Seven unisex crewneck sweatshirt is made with a super-soft 3-end fleece that’s perfect for snuggling up on chilly days. It’s thick and soft enough to make your customers feel cozy, but not so heavy that they’ll get overheated.
Another great feature of this set is the slim fit. Unlike other lounge sets that can be baggy and unshapely, the Lane Seven loungewear set is designed to flatter the figure. This makes it the perfect choice for customers who want to feel stylish, even when they’re just running simple errands or relaxing at home.
Available in Three Colors at Awkward Styles
The Lane Seven Unisex Crewneck Sweatshirt Lounge Set is available in colors black, charcoal heather, and heather grey. These are great neutral colors that will go with just about anything, making them perfect for any kind of design, whether it’s subtly aesthetic or a more eye-catching one.
This set also has side seams, which give it a more tailored look. This is a great detail if you’re looking to add products that have a little bit more of a high-end feel to your store.
Drawstring Waist for the Joggers
Aside from being a comfy pair of home clothes, you can also wear this set when out and about. The joggers have a drawstring waist, so you can easily adjust them to get the perfect fit. This is a great feature for customers who like to wear casual outfits outside the house with chill and streetwear style.
80% Ring-spun Cotton, 20% Polyester
What really makes the set so special, though, is the fabric blend. The 80% ring-spun cotton ensures that the set is breathable and soft with a premium hand-feel because of the fine yarns used. The 20% polyester, on the other hand, gives it just the right amount of stretch so your customers can move around comfortably. The polyester component also helps with less shrinkage from the wash.
How to Design and Market the Lane Seven Unisex Crewneck Sweatshirt Lounge Set
Now that you know all about the Lane Seven Unisex Crewneck Sweatshirt Lounge Set, it’s time to start thinking about how you can design and market it to your customers. Here are some tips to get you started:
Use It as a Canvas for Your Minimalist Designs
Of course, one of the best ways to use this set is as a canvas for your minimalist designs. The clean lines and neutral colors make it the perfect backdrop for any kind of subtle design. You can use it to create a stylish and understated look for your customers. For example, you can simply put a logo on the chest.
Include the Set in Your Winter Collection
If you plan on launching a winter collection, the Lane Seven Unisex Crewneck Sweatshirt Lounge Set would make a great addition. The colors and fabric make it perfect for the cooler months, and it’s sure to be a hit with your customers.
You can include it in your winter collection as a standalone set or you can use it as part of a larger collection with other winter-themed items. Either way, it’s sure to make your customers hit the “add to cart” button!
Highlight the Inclusion of Joggers
Shoppers always look for value when they’re shopping online, and one way to highlight the value of this set is by pointing out that it includes joggers. This is a great selling point because it means that your customers can wear the set both at home and out of the house.
Make sure to highlight this feature in your product descriptions and marketing materials. You can even create a separate collection on your website or online store and dedicate it to athleisure or streetwear-inspired looks.
Focus on the Ultra-Soft Fabric
This set is all about style and comfort, and the fabric is a big part of that. Be sure to focus on the ultra-soft fabric as you’re designing and marketing the set. You can even create videos or IG Stories that showcase the softness of the fabric. This is a great way to show off the set and get your customers excited about it.
Showcase the Lane Seven Loungewear Set’s Relaxed Fit
Another feature you’d want to highlight is the relaxed fit of the Lane Seven Unisex Crewneck Sweatshirt Lounge Set. This is perfect for customers who are looking for a comfortable and stylish set that they can lounge around in.
Create Casual and Streetwear-inspired Outfit Combinations
If you want to go the extra mile and do more than simply showcase the set, you can also put together some outfit combinations that show how versatile it is. You can style it with other items in your store to create casual and chic looks that your customers can wear out of the house.
For example, you could style it with a cap and white shoes for a casual look or with a leather jacket and a colorful pair of sneakers for a more streetwear-inspired outfit.
Lane Seven Unisex Hooded Sweatshirt Lounge Set
Moving on to the next item in the Lane Seven loungewear collection, we have the Unisex Hooded Sweatshirt Lounge Set. This set includes a hoodie and joggers, both of which are made from the same ultra-soft fabric. The hoodie has a kangaroo pocket in the front, and the joggers have pockets on the sides, making them functional as well as stylish.
Some features of the Unisex Hooded Sweatshirt Lounge Set that are worth highlighting include:
Soft 3-end Fleece
Just like the previous piece, Lane Seven’s Unisex Hooded Sweatshirt Lounge Set boasts a soft 3-end fleece construction. This makes the pair a great go-to choice for those looking for a comfy outfit they can use both for lounging around the house and for jogging outside or running errands.
Slim, Relaxed Fit
One of the best things about these two new Lane Seven loungewear sets is that they don’t sacrifice style for comfort. The Lane Seven Unisex Hooded Sweatshirt Lounge Set has a slim, relaxed fit that flatters the body without being too tight or constricting. This makes it a great choice for those who want to feel comfortable without looking like they’re wearing pajamas in public.
Similar to the Unisex Crewneck Sweatshirt, this pair’s side seams create a slimming effect that makes the hooded sweatshirt and joggers look even more stylish. They also give that premium look and feel that Lane Seven is known for.
Available in Four Colors at Awkward Styles
Aside from your classic black and white options, you can also choose between a more daring red or a subtle heather grey. This makes it a great choice for designers who wish to add a pop of color to their collection.
80% Ring-spun Cotton, 20% Polyester
Of course, this set also contains the same 80% ring-spun cotton and 20% polyester blend as the previous one. This makes it just as soft, comfortable, and durable as the other set. Hence, it’s perfect for those who are looking for a high-quality, long-lasting piece.
Classic Hoodie and Joggers Drawstring
The drawstrings on the hoodie and joggers also give it a classic look that makes it perfect for those who are looking for a timeless piece. This makes it a great choice for those who are going for that effortless, casual look.
How to Design and Market the Lane Seven Unisex Hooded Sweatshirt Lounge Set
Now, how do you make your customers want these pieces and hit the “check out” button in an instant? Well, here are some suggestions:
Make the Front and Back Matter
When designing the loungewear set, you can be as creative as you want with the front and back. You can put a simple logo on the chest or back, then go all out with the design on the back. This will make your customers want to wear the piece both for its style and for its functionality.
For example, if your niche is fitness, you can put a large text of a cool, motivational quote on the back. On the other hand, if your target market is fashion-savvy millennials, you can put some subtle or minimalist elements on both sides, depending on your brand aesthetic.
Include Them in Your Fall or Athleisure Collection
Just like the Lane Seven Unisex Crewneck Sweatshirt, these pieces are perfect for fall or athleisure collections. They can be styled in a variety of ways, which makes them versatile and practical.
If you’re planning to release a fall collection, you can style the sweatshirt with a pair of jeans and sneakers for a casual, everyday look. On the other hand, if you’re going for an athleisure look, you can style the pair with some classic white sneakers and a denim jacket.
Why Should You Have These in Your Product Catalog?
Still thinking about whether or not you should add these new Lane Seven loungewear pieces to your product catalog? Well, here are some reasons why you should!
They’re Eye-Catching and Stylish
While both pairs go for that classic and effortless look, they definitely don’t sacrifice style. In fact, the attention to detail and the unique details make them stand out from other loungewear sets. This makes them a great choice for those who are looking for something eye-catching and stylish.
They’re Wardrobe Staples
Both the Lane Seven Unisex Crewneck Sweatshirt and the Lane Seven Unisex Hooded Sweatshirt Lounge Sets are wardrobe staples. They can be styled in a variety of ways and they’re versatile enough to be worn for different occasions. Thus, they’re perfect for brands or online stores that cater to a wider range of customers.
You Can Get Them at an Affordable Price
You can customize both sets for less than $40 each and even lower if you’re subscribed to Awkward Styles’ Pro Plan. Hence, if you want to keep your product catalog updated with the latest trends without making your dear shoppers break the bank, then these are the perfect pieces for you.
Start Designing Your Lane Seven Pieces Now!
Whether you’re planning to launch a whole new collection or you simply want some additions to your product catalog, the Lane Seven Unisex Crewneck Sweatshirt and the Lane Seven Unisex Hooded Sweatshirt Lounge Sets are definitely great choices. Not only are they stylish and versatile, but you can be as creative as you want when crafting your very own designs for them.
All that’s left to do now is to start designing your Lane Seven pieces and we’ll take care of the rest!