We’re almost two weeks into March, which means one thing: it’s time to start planning for St. Patrick’s Day! Whether you’re Irish by heritage or simply in spirit, there’s no reason not to get in on the fun of this worldwide celebration. And if you’re a print-on-demand business owner, there’s no better time to start planning your St. Patrick’s Day marketing and promotional campaigns than right now.
What Exactly Is St. Patrick’s Day?
Before we get into too much detail about how you can align your print-on-demand business with this festive holiday, let’s take a walk down memory lane and discuss what St. Patrick’s Day actually is.
Who Is St. Patrick?
St. Patrick is known for bringing Christianity to Ireland in the 5th century. Legend has it that he used a shamrock, a three-leafed clover, to explain the Holy Trinity to the Irish people.
Why Is St. Patrick’s Day Celebrated?
While the specifics of how and why St. Patrick’s Day is celebrated differ from country to country, the most general consensus is that it’s a celebration of Irish culture and heritage. It’s also an unofficial holiday in many places around the world to celebrate springtime.In the US, the feast day is widely celebrated especially because the first parade for the saint was held in New York City in 1762.
Why Should You Be Excited About St. Patrick’s Day 2022?
As POD business owners, there are a few key reasons why you should be especially excited about the coming St. Patrick’s Day. Here are just a few:
It’s A Worldwide Celebration
St. Patrick’s Day isn’t just celebrated in Ireland and the other nations of Europe. In fact, the holiday has become increasingly popular in countries all over the world, especially in the United States. According to Statista, 49% of adult Americans planned to celebrate the holiday in the previous year. That’s a lot of potential customers to reach!
Americans Love To Celebrate In Style
Yes, they do! And they’re probably willing to spend a bit more money on St. Patrick’s Day-themed items than they would on other holidays. In fact, the National Retail Federation (NRF) estimated that Americans celebrating St. Paddy’s Day this year are likely to spend an average of $42.33 per person. Hence, it’s time to start stocking up on green-themed print-on-demand products!
There’s Lots of Opportunity For Creative Marketing
Since St. Patrick’s Day is a worldwide celebration, there are lots of opportunities for creative marketing. For example, you could reach out to local Irish pubs and businesses to see if they’re interested in partnering up for St. Paddy’s Day promotions. You could also create special discounts or free shipping offers for customers who order products related to the holiday.
It’s A Great Time To Engage With The Community
What’s more, St. Patrick’s Day is a great opportunity for you and your business to engage with your local community. Apart from creating products and marketing campaigns related to the holiday, you could sponsor or participate in local parades, hold special events at your business location, or even donate a portion of your profits to local charities. What’s important is that you get to enjoy the festive spirit of the holiday while also promoting your business.
It’s A Chance To Show Off Your Irish Pride
If you or your business have any ties to Ireland, this is a perfect opportunity to show them off. Whether you’re displaying Irish flags or green-themed decorations, or even holding a special sale on all Irish-made products, there’s no shortage of ways for you to celebrate your Irish heritage on this special day.
Stepping Up Your Marketing Game for St. Patrick’s Day
Now, the question is how exactly do you prep your print-on-demand business for all these amazing opportunities? Well, look no further, because we’ve listed down all the key things you need to do to make the most of St. Patrick’s Day 2022.
Increase Social Media Brand Awareness
Make the most of social media platforms like Facebook, Twitter, and Instagram to create awareness for your St. Patrick’s Day-themed products and marketing campaigns. You can create interactive posts or contests, or even run social media ads to reach a wider audience. For example, you can invite your followers to share their “Best St. Patrick’s Day Outfit” on IG for a chance to win a prize.
Also, never underestimate the power of hashtags. Make sure to use the right ones so all your marketing efforts will reach your target audience. According to best-hashtags.com, the following are some of the most popular hashtags you can use for St. Patrick’s Day 2022:
Make It Green
Apart from creating interactive St. Patrick’s day posts, you can align your brand with the holiday by adding green elements to your social media look. This could be as simple as using green-themed graphics or profile pictures or even changing your logo and cover photo to something related to the holiday.
Come Up With St. Patrick’s Day-Themed Products
Of course, in order to reach out to potential customers, you need to have the right products and marketing collateral. Why not start by coming up with a range of green-colored and St. Patrick’s Day-themed products? This can include anything from clothing and accessories, to home decor and even food items.
You can also use puns and popular St. Patty’s Day phrases like “Keep calm and leprechaun” and “Kiss me, I’m Irish”. This will help to create a festive and fun vibe around your brand while also enticing customers to buy your products.
Find The Right Audience
As we mentioned earlier, using the right hashtags is a great way to reach your target audience. However, if you really want your ideas converted into sales, you need to identify and target your ideal customers. To give you an idea, here are some data on apparel and accessory purchases you may want to consider when targeting St. Patrick’s Day shoppers:
- Statista’s 2020 survey on the estimated yearly expenditure of American adults on women’s apparel shows that consumers within the age bracket of 35 to 44 years old spend the most on clothing, with an average of $785.
- According to another survey by Fit Small Business, millennials or those aged between 26 and 41 make up the majority of online shoppers in the United States.
It’s almost important to know which cities or areas in the United States celebrate St. Patrick’s Day the most so you can localize your marketing campaigns. Some of these cities include:
- Chicago, IL
- Boston, MA
- Philadelphia, PA
- Buffalo, NY
- New York City, NY
Get Your Email Marketing Campaign Ready
Another great way to reach out to potential customers is through email marketing. Start by creating a St. Patrick’s Day-themed email campaign and sending it to your subscribers a few days before the holiday. This will create anticipation and excitement, and may even lead to more conversions.
POD Product Ideas St. Patrick’s Day 2022
Now that you’re equipped with the right tips, it’s time to start putting them into action! Here are some product ideas you can consider for your St. Patrick’s Day POD merch:
For The Kids
There’s no better way to connect with kids than being playful and fun. Apart from incorporating leprechauns, gnomes, and clovers into your designs, you can also add touches of popular video games and movies. For example, you can create hats and T-shirts with reference to popular games like “Fortnite” or “Pokémon GO” with themes and elements related to the holiday.
For The Adults
Of course, St. Patrick’s Day isn’t just for the kids. Why not come up with products that will appeal to the adults as well? This can include punny (yes, pun intended) T-shirts with phrases like “Irish you were here” or “Drink like a leprechaun”. You can also create matching couples shirts with slogans like “Kiss me, I’m Irish” or products that reference popular beer brands which are commonly associated with the holiday.
The sky’s the limit when it comes to creativity, so be sure to come up with fun and unique designs that will stand out from the rest!
Ready To Rock St. Patrick’s Day 2022?
And that’s a wrap! We’re pretty sure that with these tips and your amazing design ideas, you’re all set to rock St. Patrick’s Day 2022! So get those creative juices flowing and start designing some amazing products that will have everyone in the holiday spirit!
And, in case you’re still searching for a POD partner, look no further and work with Awkward Styles! We’ll make sure your St. Patrick’s Day designs are printed on high-quality garments and delivered to your clients’ doorstep in no time!
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