Just like managing a brick-and-mortar shop, owning and operating an online store does not come without its challenges. With the cutthroat competition and the constant evolution of trends in the e-commerce world, every business owner has to have the right tools in their arsenal to not only survive but also thrive.
If your store is powered by WooCommerce, these tools or weapons are your plugins. And in this article, we’ll discuss which exact plugins you should have for your store in order to stay ahead of the curve and continue growing your business this 2022 and beyond.
Let’s get started!
Why Plugins Matter
While WooCommerce is a functional and feature-rich e-commerce platform by default, its true power lies in its extensibility. WooCommerce plugins are what make it possible to add new features and functionalities to your store without having to write a single line of code. Thus, they bring tons of benefits to the table, including:
They Make the Customers’ Experience Better
One of your main goals when setting up your store and choosing plugins is to constantly improve the shopping experience of your customers. They should be able to find what they need with ease, go through the checkout process quickly and without any issues, and receive their orders promptly.
With the right WooCommerce plugins, you can provide your customers with a better overall experience, which can lead to higher customer satisfaction and retention rates, and of course, more sales.
They Help You Sell More
Of course, with great customer experience comes more sales. When your customers are happy with their purchase, they’re more likely to buy from you again and recommend your store to their family and friends.
Moreover, certain plugins can also help increase your conversion rates and average order value, such as upsell and cross-sell plugins.
They Let You Manage Your Store More Efficiently
The beauty of WooCommerce plugins is that they automate certain processes in your store, which can free up your time so you can focus on more important tasks, such as marketing and product development.
With the right plugins, you can automate tasks like order fulfillment, customer support, accounting, and even inventory management.
They Help Scale Your Business with Ease
Every business owner’s dream is to see their business grow. However, as your business grows, so does the complexity of your operations.
But with cost-efficient plugins or integrations, scaling your business doesn’t have to be pricey and complicated. You can simply add new features and functionalities as you go along without having to rebuild your entire store from scratch.
Now, without further ado, let’s take a look at the top 13 WooCommerce plugins your store should have in 2022:
Google Analytics Pro
If your WooCommerce store is already up and running, Google Analytics is probably one of the first plugins you installed. And for good reason too! After all, it’s the most popular website analytics tool in the world and it’s free.
But with this pro version, you can take your website analytics to the next level and dive deep into your sales funnel. With its advanced, detailed tracking, you can see which products are being viewed and added to cart the most, which orders are being canceled, what coupons your shoppers use, how their cart quantity changes, and so much more.
It also lets you track the open rate of your emails, as well as your customers’ choices during the checkout process. Finally, it comes with analyses of your consumers’ shopping and checkout behavior which can help you identify any issues that need to be fixed in your sales funnel.
Google Analytics Pro for WooCommerce is priced at $79 which is billed yearly. It also offers a 30-day money-back guarantee in case you’re not satisfied with the plugin.
Apart from improving the purchasing experience of your customers, your marketing game also needs to be on point if you want to build new relationships and keep your existing ones.
And that’s where AutomateWoo comes in. It lets you automate your entire marketing strategy, from sending out emails to your customers to creating loyalty programs. These allow you to stay connected to your customers and win back those who haven’t shopped with you in a while.
Some of the best features of the plugin are:
- Refer A Friend
- Birthday Emails
- Wishlist Marketing
- Review Rewards
- Abandoned Cart Reminders
- Automatic VIP
- Card Expiry Reminders
Similar to Google Analytics Pro, AutomateWoo is billed annually at $99 and comes with a 30-day money-back guarantee.
Another all-in-one plugin that can help you strengthen your customer relationships while streamlining your operations is Jetpack CRM. This plugin lets you gather new leads, manage existing ones, send out quotes and proposals, craft email campaigns, track your sales, and so much more—all in one place.
And the best part? It even integrates seamlessly with WooCommerce so you can view your sales data and customer information side-by-side.
Jetpack CRM offers three types of plan: the Freelancer which costs $11 per month, the Reseller which is priced at $5.40 per website per month, and the Entrepreneur which you can purchase for $17 a month.
Pinterest for WooCommerce
With 433 million monthly active users from all over the world, there’s no doubt that Pinterest is a powerful marketing platform that can help you increase traffic to your WooCommerce store. This is especially true if you sell products that are visually appealing like custom clothes, jewelry, and home decor.
And with this free plugin, you can easily put your products in front of this huge audience. All you need to do is connect your WooCommerce store to your Pinterest account and start pinning! With eye-catching, browsable product pins and boards, you can drive traffic to your website and boost sales in no time.
As mentioned, the Pinterest for WooCommerce plugin is completely free. Thus, it’s a great way to start marketing your products on this social media platform if you’re on a tight budget.
Why stop at just selling one product when you can always sell more? As a store owner, you should know which products your customers need and when they need them. With the Cart Upsell for WooCommerce plugin, you can offer your customers relevant products at the right time, increasing your average order value and sales in the process.
What’s great about this plugin is that it’s perfect for non-tech-savvy store owners as it doesn’t require any coding skills. You can easily customize the product upsells and create rules based on the items in your customer’s cart.
Cart Upsell costs $29 and is billed annually just like the other plugins. It also offers a 30-day money-back guarantee so you won’t have to fully commit to the plugin if you’re not quite satisfied with it.
Abandoned Cart Recovery
One of the saddest things that can happen to an online store is when a customer adds items to their cart but never ends up completing the purchase. This usually happens due to a number of reasons like not being able to find the right shipping option or simply forgetting about the items in their cart.
With the Abandoned Cart Recovery for WooCommerce plugin, you can keep tabs on your customers’ carts and send out automatic reminders whenever an item is left behind. These reminders are in the form of emails that you can schedule and customize to better suit your brand and how you connect with your customers.
The plugin starts at $59 and is billed every year.
Share Cart URL
As a business owner, you gotta let your customers know that they’re not alone in their shopping journey. The Share Cart URL for WooCommerce plugin allows customers to share their cart contents with a friend or family member before completing a purchase. This is perfect for bulk purchases or if your customers need a second opinion before proceeding with the sale.
By allowing your shoppers to share their carts, you’re increasing the chances of a sale and building customer loyalty at the same time.
Share Cart URL by eplugins costs $29 and comes with 1-year support and extension updates.
One of the major reasons why customers abandon their carts is because they don’t feel safe inputting their credit card information on your website. This is a valid concern as there have been many cases of online credit card fraud.
As a store owner, it’s your job to ensure that your customers feel safe and secure when shopping on your site. And one way to do that is by offering them multiple payment options. With the Stripe plugin, you can accept almost all sorts of payment methods, from the major credit and debit cards to alternative methods like Apple Pay and Google Pay. Hence, your customers will be able to complete their purchases in the most convenient way possible.
The best thing about Stripe is that it’s 100% free with all the updates and no hidden fees. You only pay when you make a successful transaction and the rates are pretty reasonable too.
Who doesn’t like perks? As a customer, I always look for ways to save money when shopping online and one way to do that is through coupons. But as a store owner, it can be quite a hassle to create different coupons for different products and promotions.
With Smart Coupons, you can offer your loyal and new consumers different perks and incentives such as discount vouchers, gift cards, and free shipping. Not only will this increase customer loyalty, but it’ll also encourage them to spend more at your store.
Smart Coupons cost $99 per year with 1-year support and updates included.
Product Reviews Pro
Social proof is one of the most important marketing strategies that you can use for your online store. And one way to generate this is by collecting customer reviews and testimonials.
Product Reviews Pro is a plugin that allows you to do just that. It helps you collect and showcase customer reviews in an organized and beautiful way. It lets your customers leave photos and videos along with their reviews, edit their existing ones, and filter what they want to see.
Product Reviews Pro starts at $79 per year with a 30-day money-back guarantee and 1-year of support and updates included.
Awkward Styles’ WooCommerce Integration
So your WooCommerce is all set up and you’re already getting orders. The question now is how are you gonna continuously fulfill these orders without any hiccups?
Well, if you’re selling merch with your own designs or customized templates, you won’t have to worry about that anymore with Awkward Styles’ WooCommerce Integration. With this plugin, you can easily connect your WooCommerce store to our Print on Demand (POD) fulfillment services. This means that every time an order comes in, we’ll automatically print and ship it to your customer without you having to lift a finger.
We’ve also got a free mockup generator you can always use to create high-quality product photos without the need for a professional photographer.
Awkward Style’s WooCommerce integration is 100% free along with other amazing features. However, if you want to step up your game and get access to our design library plus product discounts, you can purchase the Pro plan for $20 per month. Pro+ is also an option for stores that cater to more than 500 orders per day; the price varies depending on your store’s order volume and other factors.
Woo Potential Shoppers Today and Turn Them Into Loyal Customers With These Plugins!
And that’s a wrap! We hope this guide has helped you identify which plugins your store needs to boost sales, streamline your operations, and strengthen customer loyalty. With the right tools and targeted marketing strategies, we’re certain you’ll grow your WooCommerce store in no time!
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