How to Sell Print on Demand Jewelry for Mother’s Day

Alex Galindo

7 mins read

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Whether you have an existing print on demand powered business or you’re just about to start your own venture, it’s never too late to craft your own collection for this special day. With print on demand jewelry, you can easily offer your customers meaningful gifts that they can give to the moms in their lives. Here’s a brief guide on how you can sell print on demand jewelry for Mother’s Day and boost your sales while honoring the best ladies around the world.

Understanding Print on Demand Jewelry

Before we get into the specifics of creating a Mother’s Day jewelry collection, let’s take a look at the basics of print on demand jewelry. Just like how POD works with apparel and other items, this system is also applicable to jewelry. With POD companies like Awkward Styles, you can offer stunning necklaces and bracelets with special cards and boxes that you or your shopper can customize to their hearts’ content.

As the seller, you can either craft your own design templates for the cards and offer your shoppers to customize them with their own words or you can let your shoppers suggest their own design or text. The POD service provider will handle the rest of the process from printing to shipping.

How to Create a Mother’s Day Print on Demand Jewelry Collection

If you want the gift hunting experience for your customers to be as easy and hassle-free as possible, creating a Mother’s Day special collection with print on demand jewelry is the way to go. You can make use of Awkward Styles’ Design Library for pre-made templates and inspo, or start everything from scratch by creating your very own card designs.

Curating the Pieces for Your Collection

Before designing your cards for your print on demand jewelry listings, you might want to take your time to curate the pieces that are going to be included in the collection. This would help you better plan the design of your cards and envision how the entire collection would look like when it’s all done.

If you’re having a difficult time choosing the right pieces, here are some suggestions you can consider:

The Floating Stone Necklace

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With its subtly stunning and mesmerizing stone pendant, this Floating Stone Necklace is perfect for moms who love classic and sophisticated pieces. It would perfectly suit any outfit and would never go out of style.

The Initial Letter Necklace

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For fun-loving moms who enjoy playing with fashion, this cute piece is ideal. This Initial Letter Necklace comes with a tiny letter of your choice in the middle of a gold chain and is embellished with those shiny cubic zirconia stones that symbolize love for family! It’s a playful way to show your mom that she means the world to you!

Initial necklaces are a great opportunity for selling a product from a personalized angle with less work. You can sell the same card with each letter pendant, and the “personalized” aspect, from the customer’s point of view, is the initial pendant.

The Faith Cross Necklace

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For moms who aren’t shy to express their faith, these two pieces are perfect as they come with subtle yet meaningful messages. The Faith Cross Necklace with its dainty lettering of the word “Faith” as the pendant, is perfect for moms who live with unwavering devotion in their hearts.

The Infinity Circle Necklace

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Another great jewelry piece that shows everlasting love from a son or daughter to their mother is the Infinity Circle Necklace. This stylish piece can be an everyday accessory to remind moms that they are always loved and supported.

Selecting the Right Designs and Styles for Mother’s Day

After curating the jewelry pieces that you want to include in your collection, the next step is to design the cards. You can go with minimalist patterns with inspiring quotes in the background or you can pick a bold design with playful illustrations. Whichever style you choose, make sure that it conveys your message of love and appreciation for mothers.

Creating a Cohesive Collection that Appeals to Different Tastes and Budgets

When working on your designs and choosing the pieces for your collection, also consider how you want to position the pricing of each item. This can be done by offering a wide range of jewelry pieces that come in different budgets. That way, whether the customers are looking for a budget-friendly option or something more expensive and luxurious, they can easily find something that suits their needs.

If your store already caters to a specific niche or market segment, you can simply base your Mother’s Day Collection off of your existing catalog and offer a range of items that appeal to the same market. By doing this, you can easily create a cohesive collection that is tailored for your target audience and makes sure that each piece fits well with the rest.

Utilizing Mother’s Day-specific Themes and Colors in Your Designs

From pink roses to sweet pastels, there are plenty of colors and themes that you can use in your designs for Mother’s Day. You can go with the traditional pink and purple hues to symbolize maternal love or you can opt for a more modern approach by mixing bold colors such as blue and green, with more muted tones like beige. You can also focus on the message of appreciation and incorporate symbols such as butterflies or twinkling stars in your designs for a more creative take.

Optimizing Your Listing

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Once your Mother’s Day jewelry collection is ready, the next step is to list them in your store. To make sure that your customers can easily find what they are looking for and that they actually click on your product page, you should optimize your listing and achieve a great balance between visuals and information.

Crafting Compelling Product Titles and Descriptions

In the product titles and descriptions, make sure to add keywords that are related to Mother’s Day and jewelry. Also, make sure to include the necessary information that customers need to know before making a purchase such as pricing, materials used, and available sizes. The key here is to catch the attention of your customers and to make sure that they get the information they need at a glance.

Using Keywords Effectively to Reach Your Target Audience

Speaking of keywords, make sure to use them effectively when listing your jewelry pieces. This will help you reach the right audience and get more visibility for your products on search engines. Mix your focus keyword with both short and long-tail keywords that are closely related to your products and target audience. This way, you can ensure that when customers search for Mother’s Day jewelry pieces, they will find your products first.

Recognizing The Importance of High-quality Product Images

Of course, one of the most important aspects of optimizing your listing is to use high-quality product images. Since shoppers can’t physically inspect or try out the products, they rely heavily on visuals when it comes to making a purchase decision. The good news is, you won’t have to purchase a sample of every piece just so you can take a photo of it.

Awkward Styles provides dozens of product and model photos and videos for all jewelry pieces which you can use to create a stunning product listing.

Maximize Your Tags and Categories

When it comes to listing your Mother’s Day jewelry collection, make sure that you also optimize the tags and categories. This will help you make sure that your products show up in the right search results and that they are easily found. Be mindful of the count of the tags and categories that you use as well. Some e-commerce platforms like Etsy limit the number of tags and categories that you can use for each listing.

Marketing and Advertising

Now, once your listing is all set, it’s time to market and advertise your collection. Here are some surefire tactics to get you started:

Using Social Media and Email Marketing to Promote Your Collection

These two will always be your go-to’s when it comes to promoting any collection. To spark some interest, you can post teasers of your collection on social media and send out email campaigns to let your customers know that a new Mother’s Day jewelry collection has just been launched. You can showcase your pieces on TikTok or IG Reels to further draw attention to your products.

Leveraging Influencer Marketing to Reach a Wider Audience

Influencer marketing is another great way to promote your Mother’s Day jewelry collection. You can find micro-influencers known for content that are relevant to the special occasion and partner up with them to showcase your products. This way, you can reach a wider audience and get more people interested in your collection.

Utilizing Paid Advertising to Reach Potential Customers

Paid advertising can also be a great asset when it comes to marketing your products. You can create campaigns targeting specific audiences and demographics, allowing you to reach more potential buyers who are on the lookout for the perfect Mother’s Day gift.

Fulfillment and Shipping

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And we’re almost done! The last step that you need to consider when selling jewelry is your fulfillment and shipping process. Here’s a quick guide to help you make sure that your customers get their orders on time:

How to Handle Order Fulfillment and Shipping for Print on Demand Jewelry

Just like with any other POD merch, the whole order fulfillment and shipping process for print on demand jewelry will be handled by your chosen print provider. POD service providers like Awkward Styles take care of the printing of your card designs, packaging, and shipping. Once it’s integrated with your store, you can sit back and relax as all orders will be automatically sent to your POD partner without any manual input.

How to Offer Free Shipping or Other Incentives to Increase Sales

If you want to offer free shipping or other discounts to sweeten the deal, you can easily do so in the settings of your store. Depending on your chosen platform, you would typically have the option to generate your own coupons and discounts or provide free shipping for orders over a certain amount. This is a great way to increase sales as it can encourage customers to purchase more items from your store. Just make sure that you factor in the cost of shipping when calculating your profit margins so that you won’t lose out on money.

Connect and Sell with Awkward Styles Print on Demand Today!

Ready to create and launch your very own Mother’s Day collection with print on demand jewelry? Awkward Styles has got you covered! With our extensive library of designs and easy-to-use customization tools, you can create one-of-a-kind jewelry pieces in no time. Plus, our print on demand services ensure hassle-free fulfillment and shipping of your orders, so you can focus on marketing your products and planning your next great collections!

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