March is just around the corner, which means it’s time to start squeezing those creative juices and getting ready for the Irish holiday of St. Patrick’s Day! Whether you’re a small business owner or a major corporation, joining in on the fun and creative festivities of St. Patrick’s Day can be a great way to promote your business and gain new customers. Apart from being one of the most popular holidays that unite many people around the world, St. Patrick’s Day also provides an opportunity to create unique and memorable marketing campaigns that will give your brand that extra boost. And with over $5.8 billion of projected St. Patrick’s Day spending in the previous year, there’s no doubt that these marketing efforts won’t go unnoticed.
From offering special discounts on green-themed products to hosting engaging events, there are many different ways to get your customers involved in the festivities. And in this blog, we’ll discuss how you can do just that with the power of email and social media marketing.
The Anatomy of a Successful St. Patrick’s Day Email Campaign
Email marketing is one of the strategies many brands use to spread the St. Patrick’s Day spirit. After all, it’s a straight-forward platform to communicate with your subscribers and inform them about the upcoming celebrations. Thus, to start off, let’s take a closer look at the anatomy of a successful St. Patrick’s Day email campaign and how to craft one that will capture your customers’ attention.
A Catchy St. Paddy’s-related Subject Line
The key to any email marketing campaign is to grab the recipient’s attention right away and make them want to click your email. To do so, you’ll need a catchy, eye-catching subject line that will pique their interest in your email. Some ideas for St. Patrick’s Day-related subject lines could include:
- “Create Your Luck this St. Patrick’s Day!”
- “Go Green with Us on St. Paddy’s Day!”
- “Celebrate Irish Style with Our St. Paddy’s Specials!”
- “Let the Good Times Roll this St. Patrick’s Day!”
- “Hey, Lucky You! Get Your St. Patrick’s Day Discount Now!”
- “Your Beer’s On Us Today!”
You can also add St. Patrick’s Day related emojis such as the shamrock (☘️) and beer mug (🍺).
An Aesthetically-Pleasing or Fun Design
Don’t bore your customers with a plain, text-only email. A great St. Patrick’s Day email should be filled with eye-catching visuals that will draw people in and get them excited about your campaign. You can try using festive green colors and graphics to give your email a fun and festive vibe. Additionally, you can also add animations or GIFs to make your email even more engaging.
A Short, Yet Engaging Email Copy
You can supplement your visuals with a short email copy, filled with an enticing message that will encourage your customers to take action.
In terms of the content, you can use phrases or puns related to St. Patrick’s Day, such as “Time for a Lucky Transformation!”, or quotes that encapsulate the holiday spirit and get people in the festive mood. You can also include a few fun facts about the holiday or talk about how your specific business is celebrating the festivities.
An Offer or Discount to Entice Your Customers
Of course, any great email marketing campaign needs to include an offer or discount that will give people an incentive to take action. Whether it’s a limited-time discount on green-themed products or free shipping on orders over a certain amount, giving your customers something to look forward to is key. You can also include a special code that customers can use to get the deal, which will provide more tracking data and ROI for your campaign.
An Irresistible Call-to-Action
Finally, you need to include a call-to-action button that will encourage customers to click and take advantage of your offer. This is the “What now?” part of the email that will encourage customers to take action. Your CTA should be clear and direct, with a sense of urgency that will get people clicking.
Successful St. Patrick’s Day Email Marketing Campaigns
Homage’s Email Marketing Campaign
With its riddle-like email copy and eye-catching use of color green along with the rainbow design, Homage clearly highlights its St. Patrick’s Day special shirt while also keeping the email festive with its holiday-themed content.
Fossil’s “Our Lucky Charms” Campaign
While the mention of the holiday is pretty subtle in Fossil’s email campaign, it strikes the perfect balance between showing the brand’s classy aesthetic and the holiday’s fun vibes. With its aesthetically pleasing visuals and short yet direct content, Fossil’s email is sure to make customers “believe in the luck of the Irish” with one of their awesome watches.
“Get Lucky With Leesa” Email Marketing Campaign
From its subject line “Knock Knock…” to the witty use of a conversation screenshot to deliver a St. Patrick’s Day pun, this email from Leesa plays up the holiday theme perfectly. Additionally, its call to action can be easily spotted by customers, encouraging them to take action and benefit from the deal.
Inspired enough to create your own St. Patrick’s Day marketing campaign? Whether it’s through emails or your fave social media platforms, there are countless ways to celebrate this lucky holiday. Here are some ideas to get you started:
Campaign Idea #1: “Find the Leprechaun” Campaign
The leprechaun is one of the most iconic symbols of St. Patrick’s Day, and you can capitalize on this by creating a “Find the Leprechaun” campaign. For example, you can hide a leprechaun graphic somewhere on your website, your social media posts, and your email sequence, and encourage your customers to find and collect them. As a reward, you can offer customers a discount code or free shipping on their next purchase.
You can even create a series of social media posts or email marketing content related to the campaign, such as clues or hints on how your customers can find the leprechaun.
Campaign Idea #2: St. Patrick’s Day Challenge
There are lots of fun activities people like to do to celebrate St. Patrick’s Day, from coloring pictures of leprechauns and shamrocks to counting the number of four-leaf clovers in a field. You can create your own challenge related to the holiday and offer customers a reward for taking part.
For example, you can ask your customers to post a picture of their favorite St. Patrick’s Day activity and tag your brand in it, or ask them to share a St. Patrick’s Day themed recipe and post the link in your comments section. As an incentive, you can give customers who complete the challenge a chance to win a gift card or a discount code.
Campaign Idea #3: St. Patrick’s Day Outfit Challenge
#OOTD but make it Irish! Encourage your customers to dress up in green and post their outfit of the day on social media with your brand’s @ handle in the mentions. You can also create a fun hashtag related to the challenge, such as “#CloverChic” or “#GreenDreams”. To entice more followers (and even non-followers) to join in, you can offer a special discount code for those who participate.
Campaign Idea #4: Collaborate With Other Brands
You can create a limited-edition collection of St. Patrick’s Day merch such as shirts and accessories, and collaborate with other brands to make the pieces or bundles truly unique. For example, if your brand specializes in custom jewelry, you can partner with a clothing store to offer customers the chance to purchase a special green shirt and accessorize it with your store’s jewelry.
You can also host joint giveaways and offer customers a chance to win the prizes from both brands. This is an effective way to increase your brand’s visibility and reach, as well as get more followers and customers.
That’s a Wrap!
We hope this quick guide has helped you come up with creative and exciting ideas for your next St. Patrick’s Day campaign. While the competition may be fierce, the right strategy and execution can help your business stand out and make this St. Patrick’s Day a memorable one. Just don’t forget to have fun while you’re at it and always keep your target audience in mind. With a little bit of luck and creativity, your St. Patrick’s Day campaign will be a huge success!
Good luck and have fun!
For more St. Patrick’s Day marketing tips and print on demand product ideas, check out our St. Patrick’s Day 2022 Guide!