Top 12 Etsy Seller Tools to Grow Your Store
Whether you’re already a successful seller or you’re just planning to start your own Etsy shop, being equipped with the right Etsy seller tools is a must.
With 90 million active shoppers and 36.3 million repeat customers in 2021, there’s no doubt that Etsy remains to be one of today’s most powerful e-commerce platforms. The online marketplace has grown to become a go-to destination for almost all sorts of handmade, personalized, vintage, and craft items — with many sellers generating full-time incomes from their shops.
In this article, we’ll be sharing with you some of the best Etsy seller tools that can help take your business to new heights or kickstart your journey to success.
Why Should You Invest in Etsy Seller Tools?
Before we dive into our list of tools, let’s first discuss why you should even bother investing in them. After all, purchasing and using an app or website tool costs money, and some of them even come with a monthly subscription fee. Thus, you have to be 100% sure that an app is worth your time, energy, and money before you start using it.
They Help Streamline and Automate the Busy Work
Most Etsy seller tools are designed to simply make your life as a seller a little easier. By automating your online operations such as managing product listings, order processing, and shipping, you’ll have more time to focus on other important aspects of your business such as marketing and product development.
You Get More Eyes on Your Products
Some Etsy seller tools also come with features that allow you to reach out to a wider audience and get more people to see your products. This is essential if you want to drive traffic to your Etsy shop and generate more sales.
They Help Simplify Order Fulfillment
One of the reasons why online stores fail is because they don’t have a system in place for fulfilling orders efficiently. This often leads to customer complaints, late or missing shipments, and damaged products.
Thankfully, there are now Etsy seller tools that can help automate your order fulfillment process, making it more efficient and less prone to error.
Customer Service is a Breeze
Sometimes, even answering a single inquiry can take up so much of your time — especially if you’re dealing with a lot of customers on a daily basis. With the help of these Etsy seller tools, you can quickly respond to customer queries and keep them updated on the status of their orders.
Furthermore, some tools also come with features that allow you to proactively reach out to customers and offer them support.
You Can Better Analyze Your Business’s Success
Of course, one of the most important parts of running a business is tracking your progress and analyzing your performance. This allows you to determine which areas need improvement and what strategies are working well for your business.
Luckily, most apps come with features that allow you to do just that. With the help of analytics, you can track your shop’s performance, identify areas for improvement, and make the necessary changes to take your business to the next level.
Now that we’ve discussed the importance of investing in these apps, let’s take a look at some of the best Etsy seller tools that are available today.
Etsy On Sale
Etsy On Sale is an app for Etsy sellers who want to run promotional sales and discounts on their products. With its sales event manager feature, it becomes much easier for sellers to schedule and run sales in their shops with just a few clicks. And if you want to put ALL your items on sale, you can do so at once with the help of this app.
Furthermore, Etsy On Sale allows sellers to replace or edit their tags with much ease, whether it’s for the whole shop or for specific items only. This is particularly useful if you want to change your product tags during a sale without having to go through each and every listing individually.
How much does Etsy On Sale cost?
Etsy On Sale does not require a monthly subscription. You can utilize each feature by using your credits which you can purchase per pack. You can get 10 credits for as low as $10 and 100 for $25. A sales event costs 4 credits, while 1-month photo backup & restore and 1-month of auto-renew both cost 5 credits. You can learn more about their available credit packs and prices here.
In today’s competitive online market, it’s more important than ever to make sure your products rank well on Etsy search. And that’s where Marmalead comes in.
Marmalead is an Etsy seller tool that provides users with valuable insights and data about the keywords that real shoppers use on Etsy. With this information, you’ll be able to adjust your product listing tags and improve your shop’s visibility on Etsy search.
The app is also known for being user-friendly and perfect even for beginners or sellers who aren’t really into techy stuff.
How much does Marmalead cost?
Marmalead’s monthly subscription costs $19. However, you can get it for as low as $15.83 if you choose to pay on a yearly basis.
Similar to Marmalead, Alura is an app that helps sellers boost their sales through the power of keywords. With its free keyword research feature, you can quickly and easily find the right short and long-tail keywords to use on your product listings.
Alura also comes with a listing optimization feature that allows you to fine-tune your product listings and make sure they’re as search engine friendly as possible.
How much does Alura cost?
You can use Alura’s basic features without spending a dime. However, if you want to access its more advanced features, you’ll need to sign up for a monthly subscription. Prices start from $13.33 to $19.99 per month.
Apart from SEO keywords, one of today’s most reliable marketing tools is social media. And if you’re still not utilizing platforms like Instagram and Facebook to market your products, then you’re missing out on a lot of potential sales.
Spreesy is an app that allows you to easily post your products on these social media sites and generate sales with ease by allowing your shoppers to purchase directly through shoppable posts.
How much does Spreesy cost?
Spreesy does not require monthly fees but they do take a small transaction fee of 3% for each sale that’s made through their platform.
Just like Spreesy, the focus of Outfy is to get your name and products out there on social media. But what sets Outfy apart is that it does not limit you to just two social media platforms.
The app allows sellers to create eye-catching GIFs, videos, and other promotional materials to post on various sites including Twitter, Pinterest, FB, IG, and Tumblr. With its autopilot feature, the curation and posting of content can be done even while you’re asleep!
How much does Outfy cost?
Outfy offers four different subscription plans that start at $15 per month and go up to $100 per month.
Social media may be the key to success for many businesses these days but don’t forget the importance of good ol’ email marketing. With a $42 ROI for every $1 spent, this marketing method remains to be one of the most effective ways to increase sales and boost your bottom line.
Now, Marketsy has made email marketing easier than ever for Etsy sellers. With this app, you can easily collect your shoppers’ email addresses and other data they have provided such as their purchase history and shipping information.
You can then use this valuable customer data to create targeted and personalized email marketing campaigns that are more likely to convert.
How much does Marketsy cost?
Marketsy’s monthly subscription costs $29 and you can use the app not just to gather customer data and emails, but to also store such information in one central location.
Want your very own customers to help you market your products and boost your sales? Then you need ReferralCandy.
ReferralCandy is an app that allows you to create referral or affiliate programs for your store. With this, you can incentivize your customers to refer your products to their friends and family.
How much does it cost?
ReferralCandy’s premium plan costs $49 per month, while the enterprise which is designed for larger businesses and is billed annually, is priced at $3,999 per month.
If you want a more hands-on approach to marketing your Etsy store, then Crest is the app for you.
By providing more detailed and in-depth analytics, Crest allows you to know what your shoppers are looking for and if your tags, product descriptions, and titles actually match their search queries. What’s even better is that Crest can also help you improve your conversion rate by providing recommendations on how to optimize these elements.
How much does Crest cost?
You can start using all of Crest’s features for up to three Etsy shops for just $12.99 per month.
Every business owner needs a constant update of their store’s figures such as sales, conversion rate, average order value, and more. With Putler, you can have all of this information and more in one location.
More than just an app, Putler is actually a complete suite of tools that can help you run your business more efficiently. With it, you can monitor which products are selling, dig deep into your customers’ behavior, and even consolidate all of your sales data from various platforms into one neat and organized dashboard.
How much does Putler cost?
Putler offers two types of plans: the Starter which is priced at $20 per month and the Growth which costs $50 per month. However, if you want a more tailored solution for your business, you can always contact the Putler team for a custom quote.
As your store grows and you get more and more orders, the once manageable task of creating and editing listings can become a daunting and time-consuming chore. This is where Vela can come in handy.
This app allows Etsy sellers to revise thousands of listings at once with just a few clicks. You can use Vela to bulk edit your product descriptions, images, prices, and tags all from one convenient location.
How much does Vela cost?
The Vela Lite plan which includes features such as bulk editing, deleting listings, copy listings, and more is priced at $5 per month. The Vela Plus plan which offers all of the features of the Lite plan plus a photo library & editor, and advance access to app updates costs $10 per month.
If you’ve been selling for over a year or two, chances are you also have products being sold on other platforms such as Amazon, eBay, or your own website.
And while it’s great to have a presence on multiple channels, it can also be a hassle to keep track of your orders across all these platforms. Luckily, SynCommerce lets you do just that and connect all of your selling channels to one central app.
With SynCommerce, you can automatically sync your product information, orders, and inventories across all your channels. This way, you won’t have to constantly jump from one platform to another just to keep tabs on your business’ performance.
How much does SynCommerce cost?
SynCommerce plans range from $40 to $200 per month. The Starter plan lets you connect and manage 3 channels while the Plus plan which is priced at $100 per month supports up to 5 channels. For businesses with channels beyond that, there’s the Professional plan which costs $200 per month and supports an unlimited number of channels.
Awkward Styles Print on Demand
While all of these apps making marketing and managing your Etsy shop so much easier, the heavier work of running an online store begins when you actually have to create, pack, and ship your products. And if your business is growing at a steady pace, then chances are you’ll need some help with fulfillment.
With Awkward Styles’ Etsy integration, you can easily craft and sell customized apparel, wall art, home decor, accessories and even jewelry.
Awkward Styles offers a wide range of customizable products that you can design and sell directly in your Etsy store. Once you receive an order, the Awkward Styles team will handle the fulfillment process, from printing to packaging and shipping, so you can focus on other facets of your business.
How much does Awkward Styles cost?
Etsy sellers can use most of Awkward Style’s features for free. However, if you want to access more advanced perks and features such as up to 20% discounts on all products, the Pro plan is available for $25 per month. Awkward Styles also offers the Pro+ plan for those who get more than 500 orders per day and want a more personalized service and additional features.
Selling on Etsy Made Easy!
Starting and running a business is no easy feat. But with the right tools and apps, you can make sure that your every move is a step in the right direction.
With these apps and extensions, you can take your Etsy shop to new heights and make managing your store a breeze. All that’s left for you to do is start creating and transforming your ideas into products your customers will love!
*Please note that Etsy is a trademark of Etsy, Inc. This content is not created or endorsed by Etsy, Inc.