Print-on-demand jewelry is a relatively new phenomenon, but it’s one that comes with a lot of advantages. In this article, we’ll go over 10 reasons why you should start selling POD jewelry!
With a market size valued at $4.9 billion in the previous year, the print-on-demand industry across the globe shows no signs of slowing down. This is due to the increasing popularity of personalization, a trend that has extended to almost every consumer good imaginable.
And if you’ve been in the business for a while now, you’ve probably exhausted all the common print-on-demand products like t-shirts, mugs, and tote bags. But there’s one product category that you may have overlooked: jewelry.
Why Print on Demand Jewelry?
Reason #1: The Market Is There
With an annual worldwide market value of $24.83 billion in 2021, the online jewelry market is huge and shows promising growth. Companies also saw a 38% boost in the sales of custom jewelry in the years 2019 to 2020. These figures are only set to rise in the coming years as personalization becomes an increasingly popular trend. Breaking into this market now will put you in a prime position to take advantage of this growing trend. And with print-on-demand jewelry, this won’t require a large investment on your part as you can get started without any inventory risk huge and upfront costs.
Reason #2: They Have Higher Perceived Value Than Other POD Products
This one’s probably a no-brainer. How much would you be willing to pay for a mug with a funny saying on it? Now, how much would you be willing to pay for a necklace with a custom message and packaging? $30? $40? or even over $50?
POD products like shirts, mugs, and tote bags are everyday items that people use and see all the time. And while they can be customized and made unique, they still don’t have the same perceived value as something like jewelry. It’s seen as a more luxurious item, making it the perfect product to boost your average order value.
Reason #3: You Can Expect To Get Higher Margins
Because jewelry has a higher perceived value than other POD products, you can also expect to get higher margins. For instance, you can sell a custom mug originally priced at $7.75 for up to $15 and make a profit of $7.25. But if you sell a necklace with a custom card originally customized for $15.00 for $50, you’re looking at a profit of $35.00!
Reason #4: It’s One of a Kind
Picture this: you open a box to find a stunning piece of jewelry and behind it is a card with a heartfelt message from your significant other. Or maybe it’s a quote from your grandmother that she used to say all the time. Regardless of what it is, the message is clear: this piece of jewelry was made just for you.
This type of personalization is what sets print-on-demand jewelry apart from other types of jewelry on the market. With the rise of social media, people are increasingly looking for unique products that they can share with their friends and followers. This creates the perfect opportunity for you to offer personalized jewelry to your customers.
Reason #5: You Don’t Have To Be Artsy or Creative
If you’ve used up all your creative juices on designing t-shirts and mugs, don’t worry, you don’t need to be an artist to design print-on-demand jewelry. Awkward Styles offers pre-designed jewelry that you can sell in your store with no design skills required on your part. All you need to do is add your own personal touch to the cards that go with the jewelry and you’re good to go!
Reason #6: You Can Target a Specific Niche
Whatever niche you’re eyeing or already in, there’s a good chance you can find print-on-demand jewelry to match. Jewelry comes in many shapes, sizes, colors, and materials, making it easy to find the perfect piece for your target market. For example, if you’re targeting career women, you can sell sleek and sophisticated statement pieces.
The key is to find a product that fits well with your target market and provides value to them. Once you’ve found the right piece of jewelry, you can then create custom cards to go along with it that speak to your target market.
Reason #7: It Never Gets Old
Jewelry is timeless. They never go out of style and can be worn for any occasion. This makes POD jewelry the perfect product to sell if you’re looking to create a long-term income stream for your business.
Plus, because jewelry is so versatile, you can always find new and creative ways to market it to your audience. For example, you can target special occasions like birthdays, anniversaries, Mother’s Day, and Valentine’s Day. Or you can come up with creative themes like “Best Friends Forever” or “Sisters Before Misters.” The possibilities are endless!
Reason #8: It Can Be a Perfect Addition to Your Seasonal & Timeless Collections
Speaking of special occasions and creative themes, POD jewelry is the perfect addition to your seasonal and timeless collections. If you’ve got existing apparel and accessory lines, adding POD jewelry is a great way to cross-promote your products and boost your sales.
For example, let’s say you sell cropped tees and hoodies for women. You can include some bracelets or necklaces in your summer collection. This not only helps to round out your collections, but it also gives your customers more options to choose from. Plus, it can potentially boost their average order value (AOV), especially if you offer bundle discounts.
Reason #9: It’s for Everyone!
Sure, women might be the obvious choice when it comes to selling jewelry. But that doesn’t mean you should limit your target market to just them. Men and non-binary individuals love jewelry too! Whether you’re targeting men, women, or everyone, there’s a good chance you’ll be able to find POD jewelry that speaks to their unique style. The key is to create the right combination of a customizable card and jewelry piece!
Reason #10: You Can Boost Your Brand Image
Apart from having a more extensive product catalog, selling POD jewelry can also help boost your brand image. This is because we often see jewelry as a more luxurious and high-end product. So by selling jewelry with your brand on it, you can give off the same luxurious and high-end vibes!
This is especially important if you’re just starting out and are looking to build a strong foundation for your brand. By selling POD jewelry, you can show your customers that you’re serious about your business and are not afraid to invest in quality products.
Add Some Pizzazz to Your POD Store Today!
We hope this guide has given you some inspiration on why you should get started with selling POD jewelry. All that’s left to do now is to customize some of our amazing pieces and add them to your store.
Check out our POD jewelry catalog here and easily start designing on our mockup generator!
FAQ’s About Selling Print on Demand Jewelry
What is print-on-demand card jewelry?
Carded jewelry is a type of print-on-demand jewelry where the customized design is printed onto a card that accompanies the jewelry piece. Awkward Styles can print your design on the front and back, providing additional space for branding, messages, or other decorative elements. The jewelry piece, customized card, and an elegant gift box are combined to create the final product.
How does selling print-on-demand jewelry work?
When selling print-on-demand jewelry, you collaborate with a print-on-demand provider or platform that offers POD jewelry. You create or select designs to be printed on the items, set up an online store or listing on a marketplace, and promote your products. When a customer places an order, the provider manufactures and ships the customized jewelry directly to the customer on your behalf.
Can I order a sample of print on demand jewelry?
Yes, to order a sample of POD carded jewelry from Awkward Styles, create a manual order and input your address.